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This is the Strategy to Restore Public Trust During a Pandemic
JAKARTA, PRINDONESIA.CO – As stated by Rustika Herlambang, Communication Director of Indonesia Indicator, while speaking at an online talk show titled "Covid-19 Pandemic Crisis Communication Strategy: Restoring Public Trust" on Tuesday (28/4/2020). According to Rustik, the Covid-19 outbreak that occurred in Indonesia has brought this country to the gates of uncertainty, in terms of health, social, and economic. "What the public needs right now is a statement from the government to reduce uncertainty," Rustika said. She continued, "If this step is carried out successfully, the public will increasingly trust the government," she said at the event initiated by the Doctorate Program of the Faculty of Communication Sciences, Padjajaran University, and Pikiran Rakyat. Unfortunately, Rustika said, what happened was that the government often gave controversial statements, such as the differences of opinion between officials. This condition makes the public confused. Inevitably the coronavirus is the most publicly discussed issue. In fact, five times more talked about than the 2019 Presidential Election. The results of media analysis conducted by Indonesia Indicator from 2 March - 26 April 2020, it was recorded that there were 2,623 Indonesian online media producing 1,336,363 news about Covid-19. "This data shows that news becomes interesting if it contains controversy," she said. Besides controversy, there are two other things that attract public attention, namely curiosity and story. Public curiosity emerged because Covid-19 comes from a new type of coronavirus. While stories related to the way the media package the story neatly. She gave an example of the media that often told the emotional story of doctors who were struggling in the front guard or about recovered patients. Meanwhile, Deddy Mulyana, Professor of Communication Sciences at Padjajaran University emphasized the importance of the government in designing one door information in terms of health socialization, handling, and assistance to the communities affected by the Covid-19. According to him, this method can also increase public confidence in the government. Mapping Nurlaela Arief, Director of Communication and Alumni Relations of SBM ITB, highlighted the need to map the media. "The government must understand which media tends to be negative or support government policies," said Nurlaela. This method helps the government to find out the media that have been supporting government policies. Then, embrace them to voice optimism together against the Covid-19 pandemic. "That way, public trust will increase," she added. Nurlaela also emphasized the importance of taking a three-level approach which consists of, approach to the chief editor or media owner, editor, and reporter. Good relations with the three levels will help the media when they have to make clarifications and confirmations before the news goes public. Finally, the media can convey information in full chronology. "We can suppress hoaxes and misleading information," she said. Another way to increase public confidence is to choose the right spokesperson and their personality. "People will trust government figures or religious leaders more," she added. Nurlalela’s statement was agreed upon by Rustika. "In fact, netizens also have reference figures," she said. Yes, based on social media analysis conducted by the Indonesia Indicator, there are three governors who seize public attention. They are the Governor of West Java Ridwan Kamil, Governor of Central Java Ganjar Pranowo, and Governor of East Java Khofifah Indar Parawansa. "These three governors are often the subject of discussion by the netizens who are pro to the government," she concluded. (rvh)
GPR || 01 May 2020
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The Law of “Campfire” in Social Media
JAKARTA, PRINDONESIA.CO – According to Wicaksono, a social media expert, there are two of the most fundamental changes that happen in social media. First, the way people act has changed 180 degrees. Second, every individual is now able to act as a content producer. “Like a sudden journalist, they can produce and share any information among other social media users,” he said in front of the participants of the Government Digital Media Festival organized by the Corruption Eradication Commission (KPK) in Jakarta, on Monday (9/12/2019). Meanwhile, Wicaksono said that the advantage of social media compared to mainstream media is the interaction between the content creator and the audience can happen easily. This is what then makes the existence of mainstream media began to be disrupted. Another concerning thing is that as many as 65 percents of internet users in Indonesia believe in the truth of the information in cyberspace without first doing a crosscheck. Fake news that is shared massively is possible to be considered true. “This post-truth condition makes PR practitioners, including government PR, have more difficulties in explaining everything,” he said. Not to mention the various phenomena that occur on social media, such as the circulation of hoaxes, memes, doxing (gathering someone’s personal information to be shared without the owner’s consent), hate speech, persecution, black campaign, to trolls (uploading posts or messages which purpose is to provoke the anger of internet users), participate to be the cause of changes in communication patterns. Furthermore, people now tend to trust and listen more to information from influencers or key opinion leaders than companies or governments. This condition is a challenge for PR practitioners, especially those who work in the government. “The law of the jungle has collapsed. Now, this is the law of the campfire, namely the people they like will become influencers,” he said. Beware of Crisis To avoid a crisis on social media, Wicaksono urged that PR always be alert and appropriate in responding. “The speed in responding is the main key,” he said. As for the technique, first, PR must be able to convince the leader about the importance of crisis guidelines on social media, “Discussions with the leadership aim to equalize perceptions about social media as PR tools,” said the former Editor in Chief of Beritagar.id. Master the standard operating procedure (SOP) from A to Z before the crisis expands on social media. Furthermore, the social media team must have full authority to manage emerging issues and crises. With notes, they must have a broad understanding, know what really happened, so that they can detect the issues as early as possible. “Not all comments on social media need to be taken seriously,” he said. Wicaksono continued, in the social media itself, there are two signals, such as quality signal/information and signal in the form of noise (noisy/rowdy). “We have to listen to quality information although it comes from a micro influencer. While noise, we must ignore it although it comes from a mega influencer,” he concluded. (ais)  
GPR || 27 January 2020
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Understanding Social Media Characteristics for Maximal Use
JAKARTA, PRINDONESIA.CO – This topic surfaced at the Government Digital Media Festival talk show session in Jakarta on Tuesday (10/12/2019). With the theme “Choosing the Right Social Media Platform to Deliver Information to the Public,” the Corruption Eradication Commission (KPK) as the organizer invited the participants who were government public relations across ministries, institutions, and regions to delve deeper into how to maximize social media platforms such as Facebook, Instagram, YouTube, and Twitter. Especially the admin who manages the government social media accounts. According to Noudhy Valdryno, Government Relations of Facebook Indonesia, to produce quality content, PR must pay attention to four things. First, the content presented must be interactive, not too rigid but still relevant to the related agency. Second, authentic. “It means, the content produced is not too much made up,” he said. Third, be on time and try to upload the content as soon as possible. If the content is uploaded late, the impact will not benefit the audience. Last and foremost, consistency. “Every day, there are more than two billion contents uploaded on Instagram,” he said. “Try to upload no more than five times a day. Because if it’s more than that, it’s considered as spam,” Noudhy added. Noudhy also emphasized the importance of maximizing the search feature, Instagram Stories, including using additional features in the application such as boomerang, stickers, questions, polling, to hashtag. Additionally, pay attention to the shape of the photo frame. It is better to upload pictures in the square form. Then, give a description that contains elements of a call to action. Unique Meanwhile, the social media platform which is quite popular among the millennials is Twitter. Its characteristics are also unique. According to Agung Yudha, Chief Representative of Twitter Indonesia, Twitter has four unique characteristics. First, it is live in which the time span of an issue only lasts between 3-4 hours, after that the information is stale. Second, conversational. Twitter is known as a place of people to chat, share information, and even discuss. Third, it is public. Therefore, he suggested that accounts belonging to government agencies not to be private. Lastly, distribution. Agung then shared tips on maximizing the use of Twitter for government public relations. First, broadcast. Try to tweet as often as possible. Second, actively interact with the audience. “Use replies and likes as often as possible to keep the engagement with the audience,” he said. Third, home for the topic. It means, be consistent in using language style and choose the topic of discussion. Four, piggyback on trend, or riding the issue that is being widely discussed to convey the institution’s message. With a note, stay relevant to the related agency. Last, drive impact with the media. “Keep in mind that the first three seconds of a video is very crucial,” he said. Managing YouTube is also interesting. As the most popular social media platform today, YouTube has three advantages that can be utilized by government public relations, such as controlling issue that is circulation in online media, broadcasting life events, and interacting with the community. “YouTube is able to bring local creativity to the world until finally, the world recognizes the quality of Indonesia,” said Ryan Rahardjo, Public Policy and Government Affairs Manager of Google Indonesia. (ais)
GPR || 10 December 2019
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Totality in Using Momentum
JAKARTA, PRINDONESIA.CO – Just like the “Energi Berkeadilan” (Fair Energy) concept initiated by the Communication and Public Information Division of the Ministry of Energy and Mineral Resources (ESDM) which strengthens with the hashtag #EnergiBerkeaDilan. Besides being relevant to the role of the Ministry of Energy and Mineral Resources, which is responsible for ensuring the availability of energy and mineral resources to all corners Indonesia at affordable and sustainable prices, this concept was also considered appropriate, because at that time the public was infatuated with the Dilan 1990 movie. As a result, Twitter was filled with excitement. This step was effective in attracting the attention of the people. The same strategy was carried out again when the netizens were following the #10yearschallenge. “We are trying to translate the big program that is eye level to become common for the community, especially for the millennial generation,” said Ariana Soemanto, Head of Communication and Public Information Division of the Ministry of Energy and Mineral Resources in front of a panel of judges of PR INDONESIA Awards (PRIA) 2019 in Jakarta on Wednesday (6/3/2019). Moreover, the effort to build awareness was followed up with sub-strategies that were divided into three segments, namely above the line, through the line, and below the line. Below are the explanations from Ari about the three strategies that have been carried out: Above the Line Above the line strategy is done by maximizing the official site of the Ministry of Energy and Mineral Resources as an opinion-leading tool by sharing at least three releases every day, doing “Silent” publication, and holding press conferences routinely and holding Friday Coffee event. Through the Line This strategy focused on the power of social media. “Since January 5, 2019, we upgrade our social media quality, especially Instagram. Until today, our Instagram account followers have reached 1.2 million followers. This number grew organically,” he said. Various initiations and breakthroughs have changed the face of the Bureau to Bureau KLIK, which is an acronym for Kreatif (Creative), Lincah Inovatif (Agile Innovative), and Kekinian (Up-to-date). “When we encourage social media transformation, then our organization must also transform,” he said. Below the Line The activity started from ESDM Goes to Campus, Netizens Gathering, holding various interesting events and using the car-free day moment to holding exhibitions. (ais)
GPR || 15 May 2019
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Cyber Literation to Reach Millennials
JAKARTA, PRINDONESIA.CO – The statement above was delivered by Djoko Setiadi, Head of the National Cyber and Encryption Agency (BSSN) while speaking in the Cyber Literacy Public Lecture “Care When You Share, How to Secure Cyber Protection” on Friday (10/5/2019) at LSPR Jakarta. The public lecture that aimed for the students of LSPR Jakarta is a form of cybersecurity literacy for the millennial generation, Djoko explained about global communication development which now has been happening massively. Communication technology now becomes a vocal concern in connectivity, both between individuals and organizations. The use of social media is one of the things that grow rapidly. In fact, social media users in Indonesia has reached 150 million users which spread to various media, such as YouTube, WhatsApp, Facebook, Instagram, and various social media platform. The existence of various social media platforms surely becomes the most favorite choice to disseminate various kinds of information easily and fast. Hoax is not an unfamiliar thing when it comes to the dissemination of information. Generally, hoaxes are caused by two things, which are misinformation and disinformation. Misinformation is a form of false information or incorrectly interpreting information that is received by someone. Misinformation usually disseminates without any purpose. Even the person who disseminates the information is not necessarily aware that what they share are hoaxes. Disinformation is information that is intentionally made with incorrect information. The information is deliberately manipulated with the aim that the actual facts are covered, spreading misinformation, or even to gain the benefits of certain parties. “This is sometimes underestimated by most people, even though it can lead to a crime,” Djoko said. More about hoaxes, we need to know that in the realm of cyber every activity that we do will leave a digital footprint. Digital footprint is virtually recorded information that is difficult or even impossible to delete. Digital footprint can be in the form of program codes which can be reconstructed to become readable information. The valuable message that Djoko wanted to convey to the students was to act wisely in utilizing technology, especially social media. Think before uploading and sharing, that was the right word to describe how we should act on social media. “Make sure that we only share positive and useful things to create a conducive environment in the cyberspace realm,” he asked. Tips Furthermore, Djoko Setiadi gave tips and tricks to act safely in the cyberspace. Such as not to easily provide personal information to anyone, delete browser history and cache, check secure connection (HTTPS), pay close attention to privacy policy offered by service provider, be careful when downloading applications, use data encryption, and always think before you click because every step in the cyber world will have long consequences. (rvh)    
GPR || 13 May 2019
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Five Mistakes that Often Found in the Government Public Relations
TANGERANG, PRINDONESIA.CO – To quote Max Weber, "Bureaucracy should be a superhero figure, not a demon that threats." This statement is believed by the President's Special Staff for Communication, Adita Irawati. Government public relations must be able to make peace with the bureaucracy. If in the government public relations body, where is the real source of "slowness"? From the limited survey that she conducted in order to gather the weaknesses of government public relations, both in the ministries, institutions, central and regional, the results as follows: First, the process of making statements that are too long. In fact, during a crisis public relations cannot remain silent and wait for direction from the leader. "Waiting too long will cause problems to become bigger," she said in front of around 1,500 government public relations in the Information and Public Communication Action Synergy (SAIK) 2018 in Tangerang on Monday (3/12/2018). The second mistake, at each level of ministry/institution, there are different layers of public relations. This condition slows down the coordination process. Third, regarding the competence of the public relations practitioners who have not yet participated. Especially in the era of 4.0 that demanded everything to be fast. As a result, less competent public relations is increasingly left behind. Fourth, leaders in the ministry/institution who interfered too much with operational technical issues. "Supposedly, the leader should provide strategic direction," she argued. The aim is to provide a space for public relations to better master the field conditions. Fifth, there is no person appointed as a spokesperson. She often encountered this condition in the regional government public relations (Pemda), both provincial, district and city. "If we are not well coordinated, we can become an 'easy target' for the media and citizens," said the woman who previously served as the VP Corporate Communications of Telkomsel.     Answering Challenges Adita also often receives complaints from public relations in the areas that have not yet received a strategic position in the government "In the regions, the function of public relations is only limited to administration and secretariat. This condition makes me nervous, " she said, and in reality the reputation of the institution is in the hands of public relations. Concerned with this matter, Adita invited all government public relations practitioners in Indonesia to introspect to be more friendly with the bureaucracy. Introspection can be started from asking yourself. "How sensitive are we?" According to her, the level of sensitivity will be sharper if we face many problems. However, it can still be sharepened by taking simple steps such as media and social media monitoring, being active in various discussions, getting along with the community, stakeholder engagement, establishing media relations, and increasing capacity. To be sure, Adita continued, public relations must have an initiative. Don't be lazy to move just because you haven't received instructions from the leader. "The era of disruption demands speed. "The passive attitude of waiting for the leader’s instructions must be immediately eliminated," she concluded. (ais)  
GPR || 27 March 2019
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The Combination to Attract Tourist
JAKARTA, PRINDONESIA.CO - This statement was conveyed by the Minister of Tourism Arief Yahya while attending the 2018 End of Year Press Conference (JPAT) in Jakarta (20/12/2018). According to him, PR and Marketing Communication are not only have a relationship in building reputation, but also generate revenue. However, he continued, there are three things that must be considered. First, positioning. "We must know what is in people's minds when we call a brand. This is related to our understanding of customers," Arief said. Second, differentiation. "Words that are often termed with unique selling points can distinguish us from competitors," he added. Third, branding. Namely, concerning the promise of products to customers that must be actualized. Another strategy that is just as important is co-branding. This step must be ensured that both parties receive the benefit. Arif called it "fishing in other people's fish ponds", such as promoting through outdoor media such as bus stops, buses and taxis. The Ministry of tourism itself has promoted the Wonderful Indonesia brand on bus stops in Melbourne and Singapore, on buses and taxis in New York Time Square, United States; Eiffel, France; and London, England. In addition to those is maximizing the function of social media, especially to embrace the millennial generation. As a result, the brand Wonderful Indonesia was able to surpass Amazing Thailand and Malaysia Truly Asia at the regional level. (rvh)
GPR || 26 March 2019

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