Communication Harmony
JAKARTA, PRINDONESIA.CO – Communicating does require equality of position between the parties because communication is not only a transfer idea, there is also a character exchange. If the parties that communicate with each other have the space to accept each other’s opinions, surely the communication will run smoothly, and then harmony is created. The harmony of views, as well as the harmony of differences. The difference in every group to the nation is a gift, as well as a blessing that should be nurtured. Differences in ideas can result in a diversity of points of view. Differences in social backgrounds will give more colorful characters. Hence, social harmony always requires a willingness to “share”. Share opinions, share stories, to share wisdom. In this digital era, the disharmony phenomenon has the potential to spread everywhere, no matter the social and economic strata, and even culture. Counterproductive narratives that often circulate on social media are the trigger. Taking cover behind the anonymity of social media, it only takes a few seconds to trigger. Social Media Mask The “tragedy” of public polarization in the legislative election and presidential election last April, some of which was the result of the discretion of utilizing social media. The hereditary social assets of the nation in the form of tolerance can hardly be a catalyst for the disharmony potential of political choices. Harmony, social solidarity, and tolerance almost no longer shows its real face and covered by the masked face of social media. Communication harmony gets its real test in this digital era. Moving away from the digital approach is impossible. However, allowing counterproductive communication practices on social media is truly unwise. Educating the public in communicating in the digital era is the right way to strengthen back the social harmony. Additionally, it surely requires an exemplary attitude from the leaders. Counterproductive narratives that are displayed to the public at all times are the spice of conflict potential that triggers social harmony. It is time for the leaders to hold back the lust for excessive communication. More listening, less talking, and self-restraint are wise choices for the public. Carry out the communication at the right momentum and with a narrative that is nurturing for the social foundation of the public. Perhaps, it is sometimes necessary to keep silent, so that harmony is created when the communication occurs, instead of bombarding the field of communication with meaningless narratives. (Asmono Wikan)
EDITOR'S NOTE || 06 December 2019
Relevant Communications
JAKARTA, PRINDONESIA.CO – What Ridwan Kamil mean was that the messages and leadership style of every leader must really adjust to the public they lead. In concrete, if the people lead today use a lot of gadgets to communicate, then the leader must also use the same thing so that the messages they communicate are right on target. Although simple, but in practice, it is not easy to communicate in order to stay relevant. There are many factors that influence it. For example, the leadership ego. There are many leaders who are over-confidence if their leadership style is correct. The proof, they were re-elected as a leader through direct election democratic mechanism. So, what else needs to be changed so that it is relevant? The leadership ego also makes it difficult to adjust to the changes in the communication program being carried out. “If the program has been successful so far, why should it change again?” More or less that’s the answer that often came out when discussing program updates. Of course, programs that change every time are also not good. Continuity of work and communication programs is needed as long as they are still relevant to the targeted audience. If so, how to encourage “relevant” issues to become the “key” to any communication efforts? One of the best ways is to test the product/communication that is run through a competition. Another way that can be used is by using the audit approach. Ask the public, are the messages being communicated so far still relevant to the needs that the public wants to hear and know? If not, it is appropriate to make changes as soon as possible. Act Strategically Relevant in every situation becomes very urgent to always be confirmed, guarded, and reminded. Irrelevant communication messages, especially which are delivered by the wrong person and the wrong situation, will only worsen the situation. It can even lead to a correction of their reputation. The good news, if every communication message is able to be created and manage relevantly, it will further strengthen credit for the institution, leader, and whoever delivers it. The benefit, the reputation will rise high to become a positive balance to guard against a crisis situation. Building relevant messages also don’t need a lot of costs. It is enough to act strategically in understanding a situation, map clearly, design a good strategy and message, surely the communication will obtain a good result. And, of course relevant! Have your messages and communication style relevant? If it hasn’t, it’s worth to introspect, relearn, and test all the time without stopping until finding the relevant point to be communicated to the public. (Asmono Wikan)
EDITOR'S NOTE || 27 November 2019