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Observing Disruptions in the World of Communication
JAKARTA, PRINDONESIA.CO – According to Almira Shinantya, Managing Director of DM ID Group, a member of WIR Group, what distinguishes PR from then and now is that companies/agencies tend to use a third party (PR agency) to do campaigns, build relations with the media, and handle crises. Now, every company/institution can voice its voice directly by using the existence of social media or other digital platforms. However, on the other hand, the existence of social media also brings its own challenges for PR in building brand awareness. At least, PR must compete with various digital platforms to attract public attention. “This is disruption,” she said when met by PR INDONESIA in between the DISRUPTO event titled “The Future of Humanity” in Jakarta on Friday (22/11/2019). This condition then requires PR agents to offer more value to their customers, strengthen the ability to create communication, understand brand value from the related company. So that every communication strategy carried out by PR is able to give positive impacts to the company. Therefore, a PR figure who does not only understand the world of communication is needed. More than that, mastering the industry they are in, how the business is running, the latest trends, so they are able to build a good relationship with the government, and understand the customers’ behavior. According to her, these competencies do not only apply to PR agencies or PR practitioners in the internal of the company, but all those who engage in the creative industry must really understand it as a whole. Set Strategy The key to achieving all of that is to keep learning. Almira believed there’s always room for growth if we want to learn. Because the biggest challenge faced by a brand/company in the disruption era is that everything continues to move and change so quickly without us knowing. Like a marathon runner, PR is required to set a strategy – able to manage speed, know when to stop, rest, slow down, and walk. “So, even we have to be fast, we must measure the right speed that is most appropriate for us to be sustainable,” she said firmly. Almira then shared tips in building a corporate brand in the midst of an era of disruption. First, understand and master the core value of the brand. “Everything revolves around that,” she said. Second, understand again what the brand’s original purpose as. Third, know the strength, the values, and the personality of the brand that want to be showed. Then, create relevant communication content with purpose and brand essence. She also encouraged PR practitioners to improve their skills so that there are no obstacles while crossing the sea of disruption, such as try to think far more strategically in seeing problems. Not only seeing hat is being faced right now, but a few steps back and forward. “Looking back in terms of brand purpose and value. Previously these were already there,” she said. The purpose is to look back to where the roots of everything and to predict the future to achieve the target and sustain. (ais)  
CORPORATE || 27 November 2019
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Millenials, What are You Looking For?
JAKARTA, PRINDONESIA.CO – As stated by Johnny Widodo, CEO of BeliMobilGue in front of the participants of “CEO Power Breakfast: Preparing Retail and F & B Organization for Scalable Growth” in Jakarta on Friday (15/11/2019). “Today, as a CEO who represents the company that has to explain to employee candidates about who we are. We must also clearly state the company’s vision and mission ahead. I even said, “You wanna learn, come and join with us”,” he said. Today, employees or employee candidates have experienced a shift in expectations of a company. Like the result of Michael Page’s research recently that was shared by Imeiniar Chandra, Associate Director of Michael Page Indonesia at the event organized by Talenta by Mekari. The result, the citizens of this country tend to be positive in welcoming 2020. It is recorded that 58 percent of respondents believed they will get bigger work opportunities abroad. While 73 percent of respondents believed they will get a new job within three months. And 61 percent believed they will receive a better offer next year. The impact of that, 91 percent of respondents did not hesitate to leave if they get a better offer, unhealthy work culture, and leadership style that is not in accordance with the principle they adhere to. On that occasion, Imeiniar also revealed the top five positions that were considered by job seekers, especially millennials, in accepting job offers. Interestingly, salary is not ranked number one. The first rank is work culture and dynamic. Second, employee benefits. Third, the opportunity to get new challenges. Fourth, the opportunity to maximize competence and self-ability. Fifth, money or salary. Suwandi Soh, CEO of Mekari agrees. “We also encountered similar conditions in the field. What they are looking for is the impact they can externally give, the opportunity for self-growth and the certainty of career advancement. Therefore, one of the things that companies must do is communicating from the outset the impact of their work on society,” he said. Grow Together These steps have been done by Kopi Kenangan. The fast-growing startup company that engages in the food and beverage sector always ensures their employees can grow together and make an impact. “We implement a work culture where they can easily give inputs, suggestions, and ideas to the C-level,” said James Prananto, co-founder and COO of Kopi Kenangan. That way, a sense of pride is expected to grow. “What is actually millennials' purpose of using social media?” James asked. “Basically to show that they are proud. Proud to be able to ravel, proud to be able to eat this and that. Including proud of the company they work for. Proud because they can give contribution and impact to the company,” James added. The company which has been operating since 2017 also ensures that better business growth can be experienced together. “We give incentive, training, to certification. That way, they can feel that the company runs the business fairly, making sure that their career can improve. So when they move to other companies they can get a better position,” he said. This added value is what caught the attention of job seekers so that they are interested in becoming a part of Kopi Kenangan. James admitted that many of his employees were former employees of big companies. “The reason for joining mostly is because here they can innovate with the C-suite, a condition that was possible to do when they were working at their previous company. Although with a lower salary, he concluded. So, the research shared by Michael page earlier is answered and proven. (rtn)
CORPORATE || 15 November 2019
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The Essence of Stakeholder Mapping
JAKARTA, PRINDONESIA.CO – Therefore, corporations must conduct stakeholder mapping. The theory that is known as stakeholder mapping is started from the question: what is the most effective way and channel when a company will build relations and communication with the key stakeholders? To get there, the company must first determine the goals to be achieved and identify issues that will arise when achieving the goals. Then, understand and determine who the stakeholders are considered important because they can be influenced and influence the company’s strategic goals so that they must be communicated with. According to Anton Rizki Sulaiman, President Director and Principal Consultant of Kiroyan Partners Public Affairs, the theory that first emerged from management science aims to determine and map the stakeholders who can influence the achievement of the goals set by the company. Met by PR INDONESIA in Jakarta on Monday (27/5/2019), he shared several benefits of stakeholder mapping. First, the company must have and able to maintain its competitive advantages. Second, know who they must pay attention to, especially while running the corporate social responsibility program. And third, the company is more focused on building and establishing a relationship with the key stakeholders. “As a result, companies can be more precise in determining the issues and the public that must be targeted. They can also use the budget and resources as effectively as possible,” he said. Bias However, it’s not easy to map stakeholders. This is because the companies are often trapped by several biases, such as power bias, interest bias, elite bias, and purpose bias. Power bias happens because there is a myth that a company believes in someone who has great power and can influence business activities. Meanwhile, interest bias can happen when a company considers certain stakeholders to be important because they are often met. For example, for public relations (PR), the media is the main stakeholder because they often interact. It’s a different matter with the HR division. They prefer labor unions as the priority stakeholder. As for the elite bias, it can grow because of one’s character or strategic position. “Sometimes we only build relations with leaders because they are considered to represent their members. Even though it is not always the case,” Anton said, emphasizing that building relations downward is equally important. Last is purpose bias or a tendency to give more attention to those who have a big share behind the company. In order not to be trapped in biases, the company must focus on its stated goals. This is where the role of PR is needed. “PR is the mouth and ear of the company,” said the man with the degree of Licencié en Science Politique, Université Libre de Bruxelles, Brussels, Belgia. They are also in charge of giving insights and work together with the management to understand and balance various interests from many divisions/departments, including the shareholders. Therefore, there needs to be a director of communication in the board room whose role is to regulate company relations as an institution both to the stakeholders and the direction of its communication. One thing for sure, stakeholder mapping is not an activity that is only conducted once. Instead, it is conducted again if the company is faced with an issue or has a new goal to be achieved. For example, a new product launch. “Stakeholders mapping is not attached. It can be adjusted depending on its purpose,” he concluded. (rtn)
CORPORATE || 14 November 2019
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Tips to Become a Great Podcast Guest
  JAKARTA, PRINDONESIA.CO – Reported from techinasia.com, podcast was appeared along with the release of iPod. Its development in Indonesia started from the archiving of broadcast and radio interviews by Rane Hafied. Yes, podcast is a broadcast in a form of digital audio. It works the same as radio. The different is that podcast can be played by streaming or downloaded to digital device, consumed at any time and listened to according to the desired time and guest. Podcast is also similar to YouTube, it allows everyone to be a content creator. Until today, there have been around 300 podcast channels in Indonesia. This number is believed to continue to grow as more and more influencers who make podcasts. Based on a survey by DailySocial, business content brought by entrepreneurs has the most interest, followed by celebrities and experts. Meanwhile, the type of podcast that is popular is the interview type. In the United States alone, podcast have grown a lot. Reported from prdaily.com, to become a great podcast guest, podcaster Jessica Rhodes said that here you are not only delivering a message, but also helping podcasters to expand their reach by providing content that has a resonance with their audience. Before the recording process begins, Rhodes always asks the guests about their target audience. These are the tips to become a great podcast guest. Prove Your Worth Personality is indeed important, but the guest’s expertise is the most attracted by podcasters. Write a biography and information about your expertise before the interview begins. Get Ready for the Prime Time If you are not a podcast listener, look for a similar program. By listening, you will feel podcaster, event format, energy, podcaster and guest dynamics, and audience. Then ask for a roadmap before the interview. Ask what topics that should be prepared. The use of notes with points is strongly recommended. In addition, as a guest, you are recommended to have a hardware and software that suits the podcaster’s needs so that you can give good sound quality. Test the equipment and software to ensure that it works perfectly. Then call from a quiet room. Deliver an Interesting Story Sharing stories and anecdotes enthusiastically can make conversations interesting. You have points to deliver. But don’t forget that podcaster is the one who leads the flow. So, you have to always listen. Wrap It Up Say thank you formally and find out when the recording will be uploaded. Stay in contact with the podcaster to create a strong relation. (rvh)   Source: https://www.prdaily.com/4-easy-steps-for-being-a-great-podcast-guest/
CORPORATE || 08 July 2019
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This is How PR Increase CEO’s Trust
JAKARTA, PRINDONESIA.CO – Quoted from PR Daily, Releasd, a survey institute from London, England, conducted a study of 300 company leaders from various industries. The result, 40 percent of top leaders is not convinced that the existence of PR can improve their company business. Even more surprising, two out of ten leaders do not even understand what PR stands for. Releasd further revealed the fact that all this time the gap is the lack of confidence about what professional PR practitioners are able to offer to the organization/company and what is believed by most leaders about the ability of PR. As a result, many leaders do not understand how strategic the PR function is. This condition makes the company place PR in an un-strategic position because it is considered not to have a significant role to improve business. This study also showed that there is a wide gap between management level and PR. Another problem is that the PR profession tends to be identical as a spin doctor. Improve Image This condition makes PR professionals move to improve the image of the profession. Of course, this is not an easy task. Responding to the result, Richard Benson, CEO of Releasd, said that certainly PR must be able to describe their functions clearly and understandably. Moreover, PR must have a clear measurement of the works that have been carried out and can be accounted for. Do not hesitate to participate in various awards. Also show case studies that you have worked on and completed. “This is the right time for PR to create more in order to improve the image of their industry and profession,” Richard said. Additionally, now is the right momentum for PR practitioners to routinely write opinions or contribute as a guest writer on the media about the industry where they work. Also use social media and other online platforms to attract new audiences. “Don’t ever think that everyone knows about you. Don’t also let your work speak for itself. Master the metric to emphasize that you have value,” concluded Richard. (ais) Source: https://www.prdaily.com/study-executives-dont-recognize-the-value-pr-can-offer
CORPORATE || 05 July 2019
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Understanding Brainstorming Technic with Design Sprint Method
JAKARTA, PRINDONESIA.CO – Telkom Indonesia is one of the companies that has been through many experiences in implementing ideas to become products. Those experiences were delivered by Herdi Widiantoro, Market Acceleration and GTM Strategy of Telkom Indonesia to the students of Mercu Buana University at the #Authentalk event in Jakarta on Saturday (29/7/2019). According to Herdi, the journey of an idea must go through a couple of stages. The first stage, the idea must be validated. It means that the idea must be born from the consumer’s problems. “Ideas don’t have to be new. More than that, it can solve the problem for the target that we are aiming for,” he said at the event with the theme “Make Your Brand Stand Out Nowadays.” Second, determine the target market that we want to aim. Third, ask the market, check the competitors. Fourth, understand the journey of the aimed target market (existing process mapping). Make sure the journey of the target audience by doing a direct interview. Fifth, do the design sprint method. Make sure that all the people actively involved in sharing the right ideas by writing it on a piece of sticky notes then stick it on a board. Do voting to choose the best and most relevant idea. Re-do the design sprint to filter various challenges that might occur before implementing the idea and find the solution. Sixth, make a prototype. Give this task to the developer. Do agile methodology by doing quality control in every stage. For example, the company wants to make a black short-sleeved shirt with a collar. When the developer makes a prototype, do the cross-check in stages. For example, check it after the developer makes the collar, corrects it, refines it, and so on until all the parts are finished. Seventh, decides the way to sell it. Eight, do a market test. Ninth, sell it to the market. “The point is when we will implement ideas into products, make sure that we know the persona of the product that we produce, the targeted audience and market segment, the selling strategy and the way to communicate it to the public,” Herdi said. When the product fails at the market, it may not be the fault of the marketing or the public relations in communicating it, but because there was a process that was skipped when developing the ideas. Raise Awareness Anton William, VP Marketing of Kumparan was also present at the event that raised the theme “Branding Strategy to Raise Awareness and Maintain a Brand.” Based on the experience of the media that presents a hybrid platform that combines editorial-based content and community content, building a brand is started from making a brand framework. Kumparan itself is an acronym for Kumpulan Pemikiran (Collection of Thoughts). “Our framework is a technology-based media that can give impact,” he said. After that, deliver every information with the storytelling method. Make sure the information is wrapped to become a strong and clear content that is supported with interesting pictures/videos so that it is able to impress netizens in the first three seconds. Moreover, create a logo with a shape and color that are easy to remember especially for mobile phone users. Propose a hashtag. “This hashtag can revolute depends on the goals that are wanted to be achieved by the company and keep developing,” Anton said. For example, the hashtag that they propose at the beginning was #kumparanadalahjawaban (#kumparanistheanswer). Now, it becomes #sekarangkumparan (nowkumparan). “Do these stages consistently. Consistency is what makes us growing until today,” he concluded. (rtn)    
CORPORATE || 01 July 2019
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Family-Friendly Positive Content
TANGERANG, PRINDONESIA.CO - Generation Y is the last generation to feel the transition from the analog to digital era. This generation is also the one who holds great responsibility for the next generation. Moreover, nowadays content can be obtained from anywhere including smart phones. Surely, as parents we must be able to filter out what content is witnessed by children in this era of Z genes. There are a number of habits among generations born in 1996-2010, such as is making decisions based on friends, it is also the highest generation who shop online and use more than one messaging application. They also respect differences, agents of change, target oriented, and are happy of sharing things. This makes LINE feel responsible for always spreading positive content. In the Thriive by Disrupto event titled "Understanding Positive and Family-Friendly Digital Content in Disruptive Era" in Tangerang on Thursday (14/2/2019), Anchali Kardia, the Director of Sales LINE,  said that currently messaging applications with 90 million users in Indonesia have been transform into a super app. "The super app here means 1 application that has many functions. Usually Gen Z prefers simple things like that. "Currently, LINE already has several applications outside of the messaging applications such as news aggregators (LINE Today), LINE Shopping, Webtoon, and LINE Jobs. Some of these applications are considered to be a bridge to positive content for generation Z. The Head of Creative Department of Siberkreasi does not remain silent in spreading positive content. One of them is by making a video with Cameo Project. Cameo Project is a group of youtuber who are involved in making positive content, especially raising awareness of politics and nationalism. In the video, there are messages for the election to be peaceful and so that the younger generations are not abstained. In this event, Basuri Tjahaja Purnama, the former East Belitung Regent also appealed to the public, especially the younger generation, to take part in the politics of Indonesia, one of them being involved in general elections. Lucian Teo, User Education and Outreach Manager, Trust and Safety Google Asia Pacific, said that Google also supports parents to become gatekeepers, such as by providing Youtube Kids. "Here parents can set the time to use Youtube, so if the time is up then the application will lock itself. In addition, the choice of videos on Youtube Kids must also be by the parents’ permission. " Teo also said that Google currently has Google Family Link to help parents manage applications, manage sleep times, lock certain applications, limit access to certain websites, and view the location of their child's smart phone devices. (rvh)
CORPORATE || 27 March 2019
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Moving the Social Media Troops
JAKARTA, PRINDONESIA.CO - This program was born from the phenomenon of a shift in the pattern of public communication from conventional media to digital media. This phenomenon must be captured as an opportunity and taken seriously. With that effort, it is evident that during the period of 2018, official Instagram accounts of BNI Syariah experienced a surge in followers of 242 percent, or now it is reaching more than 159 thousand followers.   Not wanting to be satisfied easily, they presented the Hasanah Digital Troops program. A Program that embraces selected internal employees to become social media influencers. They are the ambassadors for the company in charge of communicating various programs and corporate breakthroughs more broadly.   "They are the handling of PR (public relations) to simplify various banking terms that often seem rigid to become softer, easier to understand, and attractive to the public," said Rima Dwi Permatasari, BNI Syariah Corporate Secretary when met by PR INDONESIA after the 2018 BNI Syariah Performance Presentation TW IV with the theme "Halal Leisure Economy" in Jakarta, Thursday (14/02/2019).   The shift in communication patterns also encouraged them to make a breakthrough by building digital interactions through the Chat Boat feature. This feature can be found and enjoyed on the official BNI Syariah website.   Consistent   The next agenda is to maintain the achievements of the company. Last year, the corporation which will have its nine years anniversary in 2019 was able to build a company's reputation stably without negative reporting. "We prioritize the principle of transparency to the media," he said.   Transparency creates trust and this trust will continue to be maintained. One of them is by continually developing and maintaining communities that are members of the Islamic Economics Journalist.   In addition, it is also to consistently maintaining the value preposition in accordance with Islamic law as a whole. "If we are consistent, the customer will be the funnel of communication for the company," she concluded. (ais) JAKARTA, PRINDONESIA.CO - This program was born from the phenomenon of a shift in the pattern of public communication from conventional media to digital media. This phenomenon must be captured as an opportunity and taken seriously. With that effort, it is evident that during the period of 2018, official Instagram accounts of BNI Syariah experienced a surge in followers of 242 percent, or now it is reaching more than 159 thousand followers.   Not wanting to be satisfied easily, they presented the Hasanah Digital Troops program. A Program that embraces selected internal employees to become social media influencers. They are the ambassadors for the company in charge of communicating various programs and corporate breakthroughs more broadly.   "They are the handling of PR (public relations) to simplify various banking terms that often seem rigid to become softer, easier to understand, and attractive to the public," said Rima Dwi Permatasari, BNI Syariah Corporate Secretary when met by PR INDONESIA after the 2018 BNI Syariah Performance Presentation TW IV with the theme "Halal Leisure Economy" in Jakarta, Thursday (14/02/2019).   The shift in communication patterns also encouraged them to make a breakthrough by building digital interactions through the Chat Boat feature. This feature can be found and enjoyed on the official BNI Syariah website.   Consistent   The next agenda is to maintain the achievements of the company. Last year, the corporation which will have its nine years anniversary in 2019 was able to build a company's reputation stably without negative reporting. "We prioritize the principle of transparency to the media," he said.   Transparency creates trust and this trust will continue to be maintained. One of them is by continually developing and maintaining communities that are members of the Islamic Economics Journalist.   In addition, it is also to consistently maintaining the value preposition in accordance with Islamic law as a whole. "If we are consistent, the customer will be the funnel of communication for the company," she concluded. (ais)
CORPORATE || 27 March 2019
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PTSI Builds a Special Lubricant Test Laboratory
BOGOR, PRINDONESIA.CO - The laboratory which stood on an area of ??1,530 m2 was inaugurated by the Indonesian Minister of Industry AirlanggaHartarto in Sentul, Bogor, Monday (18/03/2019). The two-story building consists of testing the most complete Physical-Chemical Characteristics and testing the Performance of Lubricant Parameters. All the test equipment is the latest technology with 24-hour operational speed. While in operation it is supported by analysts, operators, and PPC who are competent and experienced in the lubricant test field. This laboratory can also test lubricants in use (Used Oil Analysis). So, the industry can find out the lubricant's service life and the condition of the engine parts that rotate efficiently. In the end, machinery productivity can continue to increase. PTSI is a company designated and appointed by the Minister of Industry as a Testing Laboratory through the Minister of Industry Regulation Number 37 of 2018 to meet the infrastructure needs in order to implement the mandatory SNI (Indonesian National Standard).  According to Airlangga, this policy aims to support the needs of the domestic lubricants industry player and answer the challenges of the globalization era. The automotive industry in Indonesia has experienced good growth. However, the increase in population growth and production of motorized vehicles is not accompanied by an increase in the production of domestic lubricants. With the enactment of mandatory SNI for lubricants, it is expected to increase the competitiveness and utilization of the domestic lubricant industry so that it can meet the increasing demand for lubricants for the national automotive industry. "Consumers are protected, businesses can also compete by apple to apple," he said. Encourage Competitiveness                            Director of Surveyor Indonesia Dian M. Noer said, the Lubricant Test Laboratory was built to support the government policy in implementing the Standard, Technical Regulation, Conformity Assessment Procedure (STRACAP) as an instrument to secure domestic industries from the attacks of imported products that are not qualified. In Indonesia, these instruments are generally carried out through mandatory SNI application.   Thus, it is expected that the quality of domestic lubricant producers can increase. Industry players can also meet industry demands according to national, international and legislative standards. "Indonesian surveyors are ready to secure domestic industries from the attacks of imported products that are not qualified," said Dian. "Let us jointly oversee the obligatory SNI for Lubricants to encourage national industry competitiveness and guarantee the interests of the consumers," he said. Furthermore, PTSI will continue to improve the quality of its personnel and services, and improve the laboratory with various certifications. "With this approach, we are communicating to be able to obtain, manage and increase the trust of the customers," he said, adding that the laboratory had been operating since early 2019. Dian's statement at the same time answered the request of AsmawiSyam, Special Staff IV of the Minister of State-Owned Enterprises, which was present on that day representing SOE Minister RiniSoemarno. He advised that PTSI to carry out its activities professionally and be able to answer the needs of consumers so that it can help the image, not only for the company, but also for the SOE as a whole. The event was closed with a Health Service Action activity. The free health service facilityin collaboration with DompetDhuafawas attended by more than 500 surrounding communities. (rtn)
CORPORATE || 27 March 2019

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