Understanding the Current Generation: "Hi-tech", but still Humanist
JAKARTA, PRINDONESIA.CO – They are rated as the most creative and energetic. Its presence is expected to bring fresh air from the work atmosphere to changes so that the company can run according to the current era.
It is no wonder that companies often involve and ask for advice from their employees that fall into the millennial category. Moreover, the company needs to understand the characteristics and actively make PR broadcasts or campaigns that involve Generation Y as one of the target audience/potential customers. Although the final decision does not fully use the ideas of the millennials.
Surely, the seniors know better the conditions on the field, especially that she works in a State-Owned company that has many rules and is inseparable from government policy. In response to this, Nike chose not to draw conclusions immediately, but rather to examine the reasons behind the decision. "From there, I learned to listen," said the graduate of Political Science, International Relations and Affairs of Parahyangan Catholic University Bandung, wisely.
Nike continued, Gen Y is indeed active and energetic, but Gen X has more experience. From there, these generations should be able to collaborate with each other and work hand in hand so that they can minimize the risk of plans made and know what will be built. On the other hand, the millennials workers also came to know what was needed from their existence. This method will further encourage the formation of a solid team which is an important element of a company's sustainability.
Speaking of the future, it is okay for the world and the humans in it to be very hi-tech. But as a PR, we must still instill the importance of the humanist side in every relationship building. "Let technology facilitate the public, not distance the relationship," said the woman who adheres to the principle of "Dreams with your eyes wide open".
Even so, PR must be up to date and reliable in utilizing technology as a tool to optimize their activities. The competencies PR need to have right now might still around 3D printing, artificial intelligence, augmented reality, big data, biometrics, business, cloud computing, energy, IoT, and others. However, this need will continue to develop as technology and business development grow. "As PR, we cannot be left behind," added Nike. She also plans to deepen the science of human capital to improve competence.
Among the many PR practitioners under the age of 30 that were met by PR INDONESIA, Nike was one of the young PRs who began her career in journalism. Her experience as a television journalist helped here take part in the PR world. Especially, about the flexibility in opening and building networks that become her profession now. "We’re looking like we’re having an ordinary conversation, but actually we’re building relationships," said the woman who was named The 1st ICON PR INDONESIA 2016. Having a wide connection made it easier for the company. When difficulties come, they are willing to help, and vice versa.
Seeing the enthusiasm of young PR to contribute, she is optimistic that their future will be better as long as they are consistent. "Consistency is indeed a problem for generation Y. They are easily got bored and leave if they feel like they are not growing," said Nike. So as not to lose the next generation, she hopes the company will recognize, understand the characters, and adapt. "The work culture should be flexible, not too many rules, but still responsible," she hoped. (rtn)