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Hermansyah Yuliandri Nasroen, Pertamina EP: Integrity
JAKARTA, PRINDONESIA.CO – Initially, Hermansyah, who graduated from the Faculty of International Relations at the Parahyangan University in Bandung, wanted to become a diplomat. Fate says otherwise. His participation in the Bachelor Profession Guidance program organized by PT Pertamina (Persero) in 2001 led him to the world of public relations. After diving in it, h claimed to be lucky. “Not everyone has the opportunity to go anywhere, from upstream to downstream, if not public relations,” said Hermansyah.  He said to PR INDONESIA that met him in Jakarta on Monday (24/02/2020) that his adventure as a public relations officer started in the Kalimantan Upstream Operations Area Sangatta Field. Five years later, he joined the Kerosene to LPG Conversion Team, he was assigned as a Corporate Secretary in Pertamina headquarter to handle internal communication as well as company activities. He returned to the regional office, precisely Operation Region 7 in Makassar, then Processing Unit 3 in Plaju, Palembang, until today, as PR Manager of Pertamina EP. Compliant His career as a public relation officer in various regions with all its dynamics shaped Herman to be a person who always prioritizes good relations. “The company’s business process requires us to have a good relationship with stakeholders,” said the man who likes running and golf.   According to him, it’s not an easy task to build and maintain a relationship. Especially giving understanding to the community in the regions regarding the process of oil and gas production from upstream to downstream of Pertamina EP which is closely related to maintaining national energy security. “The key is always to prioritize sincerity when interacting with someone or a group of people, without any suspicion. First, clear the assumption and perception toward the person. Later, there will be a time when we find wow moments,” he said. The first thing he did when he first faced the community in a new area was to approach the senior public relations. The purpose is to explore information about the characteristics of the surrounding community. Then, approach the smallest regional/government apparatus such as the village head or sub-district head. “Learn the culture, customs, and habits of the local people first. Those aspects must be first respected,” he explained. Even with journalists, he always builds personal closeness. His work experience in rural areas forced him to not be able to spend time with his wife and two children. The man who is still obsessed to continue his master’s degree tries to be compliant. “I couldn’t go back to Jakarta often when I was still working in Sangatta Field, Kalimantan. Once I went home, my child was confused, "Who is this?" Ha-ha! " he recalled. "I just live it because it is a commitment. There must be a time for us to reunite with family, "he said. He advised others to be a public relations officer with integrity. What does it mean? Herman gave an example, “Public Relations absolutely must have high adaptability. How? Yes, you have to be smart,” he concluded. (ais/rtn)
FIGURE || 08 May 2020
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Yado Yarismano, VP of Corporate Communication of Angkasa Pura (AP) II – Learning from the Mentors
JAKARTA, PRINDONESIA.CO – Yado Yarismano, VP of Corporate Communication of PT Angkasa Pura II (Persero), is one of the many public relations (PR) practitioners who do not have a background in Communication Studies. He is a graduate of Informatics Engineering from the Indonesian Institute of Technology, he then continued his Masters in Management at the University of Indonesia. He joined AP II shortly after graduating from his bachelor's degree in 2003. At that time, the father of three children was appointed in a position according to his degree, IT. In 2015, he was recruited to join the marketing team. Six months ago, he was appointed in the public relations team. October 2017 became the peak of the PR transformation in the company that is building a corporate image as Leading Indonesia’s Airport Company.  After leading AP II for a year, Muhammad Awaluddin, Managing Director of AP II, saw it was time for PR to get a strategic position. Moreover, the state-owned company is intensively doing a lot of breakthroughs and innovations. Muhammad believes the dream that has been designed would be difficult to achieve without a good communication strategy. The existence of PR has been upgraded to Corporate Communication. Yado, who has initially a Public Relations Manager received the mandate as VP of Corporate Communication. He received the challenge although it is not an easy task. “Challenge accepted! I will do it,” said the man who was met by PR INDONESIA in Tangerang, on Tuesday (4/2/2020). Yado’s main focus at the time was not about the external matters, but improvement in the internal of the company. He made sure that his team had a communication SOP during a crisis and a decree on a spokesperson. Then, he started to improve brand guidelines. According to Yado, the first two things are important because of the background of his industry that is vulnerable to crisis, even with the existence of a decree. This is because AP II manages many airports in various regions. There needs to be a spokesperson, they are the branch leaders. In order to carry out their duties and functions as a spokesperson, branch leaders are equipped with training and briefing on public speaking. The organizational structure did not escape Yado’s attention. The corporate communication which was initially consisted of three functions, changed into two functions, namely PR and Investor Relations, and Corporate Office Support. Balanced The man who adheres to the principle “Do your best, let God do the rest” admitted that the achievements pf Corporate Communication of AP II so far is due to the role of his mentors. Especially Muhammad Awaluddin, Managing Director of AP II, and Budi Karya Sumadi, the Minister of Transportation. “From them, we learned about public speaking ­­- especially when communicating with the public, handling a crisis, to building and managing networks,” Yado said. Even though he has busy schedules, Yado always emphasized the importance of maintaining work-life balance. “Don’t work too hard all the time, or your mental and physical state will drop,” said Yado who also likes cycling. In addition, he also often encourages his team members to break down barriers that hamper communication smoothness. “We are working in a unit called communication. Don’t let the communication within the team itself not be smooth,” he said. Good communication is believed to create a solid team. Because trust has been built among the team members. “When trust is built, our performance will increase significantly,” said Yado who has the mission to encourage Corporate Communication of AP II to be more advanced and known among the public relations in Indonesia. (rvh/rtn)
FIGURE || 03 April 2020
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Galih Geraldi, PR INDONESIA ICON 2019-2020: Always Giving Benefits
BALI, PRINDONESIA.CO – “Then, I was a journalist facilitated by PR. Now, I have to serve the media,” Galih said, opening the conversation with PR INDONESIA ahead of the coronation of PR INDONESIA ICON 2019-2020 in Bali, late October 2019. During his three years as a PR, many stories have been told. He admitted that it was difficult to adapt as a PR at first. “I was shocked. Especially entering into a completely new industry, management, and development of the industrial area,” he said. As the biggest industrial complex in Indonesia, Pulogadung industrial area is vulnerable to crisis. There are also many stakeholders who must be given attention. Their backgrounds are also varied. “There are 500 industrial companies that are running their activities there. In addition, PT JIEP stands in two villages which relations we must also maintain,” he said. The experienced of being “extorted” by individuals from community organizations and the media has also become a public secret. According to Galih, the key is to build a relationship based on genuine closeness. The effort was further supported by initiating various programs. One of them is through Societal Need Orientation, which is a CSR program that involves sub-district heads and village heads around the area to channel aid to the right target. The man who was born in Jakarta 29 years ago said that challenges never make him afraid. In fact, it motivates Galih to contribute and bring JIEO to its goal as a developer and manager of an integrated and modern industrial area. Even though it is not easy. The first step that he did was to determine the focus. The first focus at the time included improving the database of journalists, official website, company’s social media accounts. “I updated the appearance of the site and system. Specifically, those that are related to public information disclosure. In this way, we can assure the public that JIEP has been running out its business activities according to the GCG (good corporate governance),” said the man who is continuing his Postgraduate Corporate Communications study at Paramadina University. The effort slowly but surely began to show results. In 2018, JIEP successfully won the first rank in terms of Public Information Openness in DKI Jakarta. Mr. Topo The late Sutopo Purwo Nugroho, the Head of Data, Information, and Public Relations Center of the Indonesian National Board of Disaster Management was a figure that inspired him to enter the world of PR. “I was amazed to see the way he delivered information and engaged with the media,” said the man who like fried noodles and futsal in remembrance. In addition to making Sutopo as an example, the man who adheres to the principle “Life must bring benefits to others” also continue to hone his abilities. Especially, in terms of persuasive communication, writing, and multimedia skills such as photos, videos, designs. “For PR, all competencies are mandatory,” said the father of one child. Besides of course continuing to sharpen soft skills such as open-mindedness, flexibility, integrity, and leadership. (ais)
FIGURE || 07 February 2020
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Yohanes, AirNav Indonesia: Communication Solves Problem
JAKARTA, PRINDONESIA.CO – Looking at his skill in processing messages, who would have thought that the man of Batak descent actually came from a background of Theology. Met at his office in Tangerang on Thursday (18/4/2019), Yohanes shared his journey to when he was appointed as AirNav Indonesia Public Relations Manager. He said, since his career in journalistic, he often asked to help with communication strategy from several parties. This was his first step into the world of PR. He admitted gaining a variety of skills when he became a PR, such as adept at composing messages intended for journalists. “Because I was a journalist, I know what releases the media need,” he said. Additionally, the relations that he obtained when he was a journalist are still maintained even though now he has a different profession. The father of three children feels that the skill of maintaining relations that helps him in coordinating to solve a problem. According to the man who loves reading and playing music, the issue of aviation is an issue that gains many people’s attention. When a crisis occurs, he must be able to embrace all related stakeholders to make a statement together. For him, bad news is not always good news. “It could be good news is good news. We must always give positive information to the public,” he said. It is so that the public is not trapped in an issue, but knows the solution to the issue. Yohanes considers that Indonesia should be proud to have AirNav as a navigation company that provides service at hundreds of airports. “Our task now is to convince the public that AirNav Indonesia has sophisticated equipment and able to serve the aviation industry,” he added. Therefore, AirNav must be known more by the public even though it is not a business to business (B2B) company. (rvh)  
FIGURE || 28 June 2019
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Nia Sarinastiti, Accenture: Deepen Insight
JAKARTA, PRINDONESIA.CO – Her myriad of experiences make the graduate of the International Relations Department of Gadjah Mada University (UGM) become a mainstay in terms of communication in the company that was previously named Anderson Consulting. This year is the sixth year of Nia’s career in the company headquartered in Dublin, Ireland. Interestingly, this is the second time Nia has Joined Accenture Indonesia. Long before that, precisely from 1997 to 2003, the woman who completed her master’s degree in the School of Journalism and Mass Communication of University of Colorado had worked at Accenture. Nia was again invited by Accenture Indonesia on July 15, 2013, as Marketing and Communication Director. When she returned, she felt a drastic change. Almost 55 percent of employees are millennials. The internal employee approach can no longer use old school methods. “In the past, we didn’t have social media because we thought it was a B2B company. But apparently we need to look for candidates or new employees,” she told PR INDONESIA in Jakarta on Thursday (18/4/2019). Referring to global companies, Accenture Indonesia’s PR is considered to have developed quite rapidly following the dynamics of the time. As a consultant, Accenture must always one step ahead compared to other companies. Especially in initiating creative ideas and creating PR programs that are innovative and out of the box. “If we meet clients, then we must think like a leader,” she said. Another challenge, most of the PR materials received from the parent company use English, so it’s Nia’s duty and her team to translate it into Indonesia which is simple and easy to understand by the stakeholders. Her role becomes even more vital when the board of directors views PR as a tandem from the management. “In every country council meeting, PR always presents. This shows that we are a part of the meeting of leaders,” said the graduate of Ph.D. in Communication Studies of the University of Indonesia. The contributions expected from PR by the management are being proactive, providing relevant input and initiative. It means, PR does not only do what is asked by the leader but also able to give the best for the company. “This is an award, meaning that the leader recognizes that PR is important,” she said. Helicopter View To the younger generation of PR practitioners, she advised continuing to deepen insight. It’s not only about the company, but also about its competitors and industry extensively. Another important thing is reading a lot of industry analysis where the company engages and writes the latest issues that are worthy of publication. “Don’t only see about yourself, but you must see from the helicopter view,” she concluded. The woman who is interested in the environment and development industry has a big dream to give a valuable contribution to the development of Indonesia. She actualized one of them through her role in the Accenture Development Partnership, which provides consultation for the government. (ais)
FIGURE || 21 June 2019
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Febriati Nadira, Adaro: More Listening
JAKARTA, PRINDONESIA.CO – Among public relations (PR) practitioners, Ira is known as a telecommunications specialist PR. She has been in the industry for 16 years. In fact, she started from the bottom, as a customer service. In 2015, she ventured to a new chapter and challenge by being appointed as Head of Corporate Communication PT Adaro Energy Tbk, a company engaged in the energy sector that is a male-dominated field and is a future industry that is a pillar and driver of the Indonesian economy. According to the woman who was born in Situbondo on February 18, 1974, the task of PR in any industry is basically the same, namely create a communication strategy that appropriate to the intended niche. The difference is that the role of PR is now seen as critical and strategic. To be able to do the expected role, the admirer of Prita Kemal Gani concluded that PR must be able to be a reliable activist, change movement, and technology proponent. As a reliable activist, PR is required to be more proactive because businesses are increasingly becoming more competitive, be responsive to serving various needs for information in a timely news-worthy manner, equipping themselves with data and news-valued content, and can be contacted for almost 24/7. Meanwhile, as a change movement, PR practitioners must know and understand the needs of all stakeholders, translate it into tactical strategy, as well as become a creative team that initiates ideas, and lead various activities that can encourage the company to improve. Last, in order to become a technology proponent, PR must be present on a variety of different platforms. So, Ira’s main focus at PT Adaro Energy Tbk at that time was to build awareness and understanding to all stakeholders about the important role of mining and energy for the community and the country. “The effort was not easy because the negative stigma is already inherent in this industry,” said the graduate of Strategic Marketing Management, New York University Stern School of Business, United States of America. (rtn/rvh)  
FIGURE || 14 June 2019
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Boy Kelana S, Astra International – “Super Team”
JAKARTA, PRINDONESIA.CO – Boy officially joined Astra International in December 2008. His career as a PR at this company was quite long, starting from Head of Internal Relation, Deputy Head of Public Relations, to being trusted as Head of Corporate Communications. Boy passed all the challenges while working in the public relations (PR) world with pride. This is because he has chosen the path of life as PR with joy. At the beginning of his term of office, Boy put a big consensus to break up the Corporate Communications organizational structure and developed it into five departments, such as internal relations, media relations, government relations, brand communications, and central resources. This strategy was carried out to keep it up to date with today’s conditions. “In Astra, there is no such thing as superman. There is only a super team,” he said to PR INDONESIA in Jakarta on Friday (26/4/2019). It is not an easy feat to be the captain of communication for 229 Astra companies, more than 240 thousand employees and nine foundations. So far, inter-company coordination has been greatly helped by the presence of regional coordinators in 31 cities and 80 person in charge (PIC) Corporate Communications as extensions of Astra to its subsidiaries. A year ago, the man who is concerned about encouraging his team to become credible, knowledgeable, and certified PRs, launched the Astra Communication Management System (ACMS) – a communication guide book for all components of the Astra group’s PRs. To his PR team, Boy advised not to be complacent, keep trying to achieve the best, able to work together solidly and prioritize benefits for others. Soul Call The man who was born in Hong Kong, October 21, 1972, fell in love with the communication world when he was active as a radio announcer during his time in college. Even though Boy was a Law Department student of Sebelas Maret University (UNS). “It turned out to be fun, as an announcer,” said the man who likes culinary. Since then, he often trusted as a master of ceremony (MC) for various events. After graduating from college, Deputy Chairperson III BPP PERHUMAS decided to continue his career in law. He changed lane by working as well as learning in the company that engaged in the communication consultant field. Imperceptibly, it has been ten years for Boy to work in a job that requires him to always be creative, create concepts, to manage various brands for various segments. In 2006, the husband of Vita Principalia was offered to join Astra International. Boy did not immediately accept the offer. Two years later, Astra proposed the offer again. In the company that operates in seven business lines, namely automotive, financial service, heavy equipment, mining, construction and energy, agribusiness, infrastructures and logistics, information technology, and property, the father of one child has a big dream of realizing Indonesia to become a brilliant nation through his role as a PR. “I know it’s a big thing, but we can realize it through what we do today. One of them is through Astra,” concluded the man who loves beaches. (ais)
FIGURE || 14 June 2019
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Dwimawan Heru Santoso, AVP Corcomm of Jasa Marga: Serving Sincerely
JAKARTA, PRINDONESIA.CO - Apart from a company that engaged in providing toll road services, PT Jasa Marga (Persero) Tbk or JSMR is a public service company that serves the public interests for 24 hours nonstop. "Jasa Marga is a B2C (business to consumer) company. We deliver our product directly to the end customers who immediately consume the product" said Dirmawan Heru Santoso, AVP Corporate Communication of Jasa Marga to PR INDONESIA in his office in Jakarta on Tuesday (23/4/2019). The demand for working in a company that serves the public is very different. "We are required to be on guard 24 hours a day," he said. Moreover, many events can occur in the company at once. Heru then told his story when a tanker truck accident occurred. The tank was separated from the body of the truck so that it blocked the road. The tank that was containing chemical liquid spilled everywhere so evacuation must be done immediately. Not to mention facing routine issues such as the rainy season which is prone to flooding, traffic jam, and Eid holiday. "We never took time off during Eid. Instead, we must be on standby," said the man who graduated from Industrial Engineering. In the midst of many challenges, he is grateful for being part of the Corporate Communication when JSMR was facing the period of acceleration or what he called the challenging years. Until 2016, JSMR's operational area has not reached 600 km. However, during the last two years, JSMR has built 400 kilometers of toll roads, and it will continue to grow. "Next year we are targeted to build another 230 km," said Heru. That means JSMR which used to build 20 km toll road per year, in the last two years they built 200 km toll road per year. "This is called tenfold acceleration. Well, how to run ten times faster? Here is the challenge," Heru said. Four Keys The answer is a massive transformation. Including, the transformation in the corporate communications department in order to keep pace with the speed of the company that is running ten times faster. In addition to requiring breakthroughs in terms of communicating, delivering messages and developing programs/communication strategies, they also need an agile and persistent team. Meanwhile, in carrying out their role, the corporate communication team is included in JSMR's Strategic Transformation Initiatives. In it, there are eight key initiatives, one of which is a communication strategy. To his team, the man who wants to be a lecturer told the team to always uphold integrity. There are four keys to becoming a reliable PR practitioner, such as have the spirit of honesty, can be trusted, do not be tired of sharing/telling stories, and wise. "We must be able to tolerate the many differences and always try to unite those differences by looking at it from many points of view," said the man who adheres to the principle of perfecting endeavor, praying, trusting, and then living God's decree with joy. In his spare time, he often takes the time to visit his extended family with his beloved wife. He also makes as much time as possible for traveling. "For me, traveling aims to widen my knowledge," he said as he ended the conversation by quoting Ibn Battuta's statement, "Traveling, it leaves you speechless, then turns you into a storyteller." (rvh)
FIGURE || 21 May 2019
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Fiona Sari Utami, VP PR of Pelindo I: Change Perception
JAKARTA, PRINDONESIA.CO - This is the priority of Fiona Sari Utami, Vice President PR of Pelindo I. She told PR INDONESIA about the communication development of the state-owned company in Jakarta on Monday (22/4/2019). The woman who once worked as a reporter in one of the private television stations admitted that she had experienced a shock when she started her career as PR. "I was working in the media, then I had to move to a newly developing SOE," she said. She had not been sure that she could survive, but she was determined to take part in the transformation. Initially, Pelindo I was not well known in the regional area. She also considered that the relationships with the big media were still lacking. Content production was still minimal from each branch. This was what she thought needed to be addressed. "In the end, we approach the big media so that they knew that Pelindo I wanted to open up," said the mother of one child. The PR team was also directed to create new programs and content that could be broadcasted via social media. Her love for PR was slowly growing. Especially after she realized her involvement here could contribute to the development of the nation's economy. "I survive for eight years at Pelindo I because I love this field of business, maritime world, and my profession as PR," said the graduate of the Faculty of Communication, Padjajaran University. According to her, the maritime industry is a sexy thing to report on. Especially since President Joko Widodo prioritized infrastructure such as the sea toll. Along with that, Pelindo I's name was also raised. Fiona believed that the most important thing in the PR program is education for the public. "Unlike consumer goods companies that directly serve consumers, the public must know that ports are the gate to the economy," said Fiona. Her determination is to change the public's perception, that dirty and disorganized ports have turned into places worth visiting and are part of the national logistics chain. The limited number of team members does not prevent her from contributing to change. One of them is by innovating in doing internal and external approaches. "We formed Pelindo I social media team. We give space for employees to tell stories through #Pelindo1Bercerita," she said. According to her, employee contributions can give positive impacts on the internal and external circles. From an internal perspective, employees are part of the company. While from the external perspective, the public is becoming more familiar with Pelindo I. (rvh)
FIGURE || 21 May 2019

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