news
Yohanes, AirNav Indonesia: Communication Solves Problem
JAKARTA, PRINDONESIA.CO – Looking at his skill in processing messages, who would have thought that the man of Batak descent actually came from a background of Theology. Met at his office in Tangerang on Thursday (18/4/2019), Yohanes shared his journey to when he was appointed as AirNav Indonesia Public Relations Manager. He said, since his career in journalistic, he often asked to help with communication strategy from several parties. This was his first step into the world of PR. He admitted gaining a variety of skills when he became a PR, such as adept at composing messages intended for journalists. “Because I was a journalist, I know what releases the media need,” he said. Additionally, the relations that he obtained when he was a journalist are still maintained even though now he has a different profession. The father of three children feels that the skill of maintaining relations that helps him in coordinating to solve a problem. According to the man who loves reading and playing music, the issue of aviation is an issue that gains many people’s attention. When a crisis occurs, he must be able to embrace all related stakeholders to make a statement together. For him, bad news is not always good news. “It could be good news is good news. We must always give positive information to the public,” he said. It is so that the public is not trapped in an issue, but knows the solution to the issue. Yohanes considers that Indonesia should be proud to have AirNav as a navigation company that provides service at hundreds of airports. “Our task now is to convince the public that AirNav Indonesia has sophisticated equipment and able to serve the aviation industry,” he added. Therefore, AirNav must be known more by the public even though it is not a business to business (B2B) company. (rvh)  
FIGURE || 28 June 2019
news
Nia Sarinastiti, Accenture: Deepen Insight
JAKARTA, PRINDONESIA.CO – Her myriad of experiences make the graduate of the International Relations Department of Gadjah Mada University (UGM) become a mainstay in terms of communication in the company that was previously named Anderson Consulting. This year is the sixth year of Nia’s career in the company headquartered in Dublin, Ireland. Interestingly, this is the second time Nia has Joined Accenture Indonesia. Long before that, precisely from 1997 to 2003, the woman who completed her master’s degree in the School of Journalism and Mass Communication of University of Colorado had worked at Accenture. Nia was again invited by Accenture Indonesia on July 15, 2013, as Marketing and Communication Director. When she returned, she felt a drastic change. Almost 55 percent of employees are millennials. The internal employee approach can no longer use old school methods. “In the past, we didn’t have social media because we thought it was a B2B company. But apparently we need to look for candidates or new employees,” she told PR INDONESIA in Jakarta on Thursday (18/4/2019). Referring to global companies, Accenture Indonesia’s PR is considered to have developed quite rapidly following the dynamics of the time. As a consultant, Accenture must always one step ahead compared to other companies. Especially in initiating creative ideas and creating PR programs that are innovative and out of the box. “If we meet clients, then we must think like a leader,” she said. Another challenge, most of the PR materials received from the parent company use English, so it’s Nia’s duty and her team to translate it into Indonesia which is simple and easy to understand by the stakeholders. Her role becomes even more vital when the board of directors views PR as a tandem from the management. “In every country council meeting, PR always presents. This shows that we are a part of the meeting of leaders,” said the graduate of Ph.D. in Communication Studies of the University of Indonesia. The contributions expected from PR by the management are being proactive, providing relevant input and initiative. It means, PR does not only do what is asked by the leader but also able to give the best for the company. “This is an award, meaning that the leader recognizes that PR is important,” she said. Helicopter View To the younger generation of PR practitioners, she advised continuing to deepen insight. It’s not only about the company, but also about its competitors and industry extensively. Another important thing is reading a lot of industry analysis where the company engages and writes the latest issues that are worthy of publication. “Don’t only see about yourself, but you must see from the helicopter view,” she concluded. The woman who is interested in the environment and development industry has a big dream to give a valuable contribution to the development of Indonesia. She actualized one of them through her role in the Accenture Development Partnership, which provides consultation for the government. (ais)
FIGURE || 21 June 2019
news
Febriati Nadira, Adaro: More Listening
JAKARTA, PRINDONESIA.CO – Among public relations (PR) practitioners, Ira is known as a telecommunications specialist PR. She has been in the industry for 16 years. In fact, she started from the bottom, as a customer service. In 2015, she ventured to a new chapter and challenge by being appointed as Head of Corporate Communication PT Adaro Energy Tbk, a company engaged in the energy sector that is a male-dominated field and is a future industry that is a pillar and driver of the Indonesian economy. According to the woman who was born in Situbondo on February 18, 1974, the task of PR in any industry is basically the same, namely create a communication strategy that appropriate to the intended niche. The difference is that the role of PR is now seen as critical and strategic. To be able to do the expected role, the admirer of Prita Kemal Gani concluded that PR must be able to be a reliable activist, change movement, and technology proponent. As a reliable activist, PR is required to be more proactive because businesses are increasingly becoming more competitive, be responsive to serving various needs for information in a timely news-worthy manner, equipping themselves with data and news-valued content, and can be contacted for almost 24/7. Meanwhile, as a change movement, PR practitioners must know and understand the needs of all stakeholders, translate it into tactical strategy, as well as become a creative team that initiates ideas, and lead various activities that can encourage the company to improve. Last, in order to become a technology proponent, PR must be present on a variety of different platforms. So, Ira’s main focus at PT Adaro Energy Tbk at that time was to build awareness and understanding to all stakeholders about the important role of mining and energy for the community and the country. “The effort was not easy because the negative stigma is already inherent in this industry,” said the graduate of Strategic Marketing Management, New York University Stern School of Business, United States of America. (rtn/rvh)  
FIGURE || 14 June 2019
news
Boy Kelana S, Astra International – “Super Team”
JAKARTA, PRINDONESIA.CO – Boy officially joined Astra International in December 2008. His career as a PR at this company was quite long, starting from Head of Internal Relation, Deputy Head of Public Relations, to being trusted as Head of Corporate Communications. Boy passed all the challenges while working in the public relations (PR) world with pride. This is because he has chosen the path of life as PR with joy. At the beginning of his term of office, Boy put a big consensus to break up the Corporate Communications organizational structure and developed it into five departments, such as internal relations, media relations, government relations, brand communications, and central resources. This strategy was carried out to keep it up to date with today’s conditions. “In Astra, there is no such thing as superman. There is only a super team,” he said to PR INDONESIA in Jakarta on Friday (26/4/2019). It is not an easy feat to be the captain of communication for 229 Astra companies, more than 240 thousand employees and nine foundations. So far, inter-company coordination has been greatly helped by the presence of regional coordinators in 31 cities and 80 person in charge (PIC) Corporate Communications as extensions of Astra to its subsidiaries. A year ago, the man who is concerned about encouraging his team to become credible, knowledgeable, and certified PRs, launched the Astra Communication Management System (ACMS) – a communication guide book for all components of the Astra group’s PRs. To his PR team, Boy advised not to be complacent, keep trying to achieve the best, able to work together solidly and prioritize benefits for others. Soul Call The man who was born in Hong Kong, October 21, 1972, fell in love with the communication world when he was active as a radio announcer during his time in college. Even though Boy was a Law Department student of Sebelas Maret University (UNS). “It turned out to be fun, as an announcer,” said the man who likes culinary. Since then, he often trusted as a master of ceremony (MC) for various events. After graduating from college, Deputy Chairperson III BPP PERHUMAS decided to continue his career in law. He changed lane by working as well as learning in the company that engaged in the communication consultant field. Imperceptibly, it has been ten years for Boy to work in a job that requires him to always be creative, create concepts, to manage various brands for various segments. In 2006, the husband of Vita Principalia was offered to join Astra International. Boy did not immediately accept the offer. Two years later, Astra proposed the offer again. In the company that operates in seven business lines, namely automotive, financial service, heavy equipment, mining, construction and energy, agribusiness, infrastructures and logistics, information technology, and property, the father of one child has a big dream of realizing Indonesia to become a brilliant nation through his role as a PR. “I know it’s a big thing, but we can realize it through what we do today. One of them is through Astra,” concluded the man who loves beaches. (ais)
FIGURE || 14 June 2019
news
Dwimawan Heru Santoso, AVP Corcomm of Jasa Marga: Serving Sincerely
JAKARTA, PRINDONESIA.CO - Apart from a company that engaged in providing toll road services, PT Jasa Marga (Persero) Tbk or JSMR is a public service company that serves the public interests for 24 hours nonstop. "Jasa Marga is a B2C (business to consumer) company. We deliver our product directly to the end customers who immediately consume the product" said Dirmawan Heru Santoso, AVP Corporate Communication of Jasa Marga to PR INDONESIA in his office in Jakarta on Tuesday (23/4/2019). The demand for working in a company that serves the public is very different. "We are required to be on guard 24 hours a day," he said. Moreover, many events can occur in the company at once. Heru then told his story when a tanker truck accident occurred. The tank was separated from the body of the truck so that it blocked the road. The tank that was containing chemical liquid spilled everywhere so evacuation must be done immediately. Not to mention facing routine issues such as the rainy season which is prone to flooding, traffic jam, and Eid holiday. "We never took time off during Eid. Instead, we must be on standby," said the man who graduated from Industrial Engineering. In the midst of many challenges, he is grateful for being part of the Corporate Communication when JSMR was facing the period of acceleration or what he called the challenging years. Until 2016, JSMR's operational area has not reached 600 km. However, during the last two years, JSMR has built 400 kilometers of toll roads, and it will continue to grow. "Next year we are targeted to build another 230 km," said Heru. That means JSMR which used to build 20 km toll road per year, in the last two years they built 200 km toll road per year. "This is called tenfold acceleration. Well, how to run ten times faster? Here is the challenge," Heru said. Four Keys The answer is a massive transformation. Including, the transformation in the corporate communications department in order to keep pace with the speed of the company that is running ten times faster. In addition to requiring breakthroughs in terms of communicating, delivering messages and developing programs/communication strategies, they also need an agile and persistent team. Meanwhile, in carrying out their role, the corporate communication team is included in JSMR's Strategic Transformation Initiatives. In it, there are eight key initiatives, one of which is a communication strategy. To his team, the man who wants to be a lecturer told the team to always uphold integrity. There are four keys to becoming a reliable PR practitioner, such as have the spirit of honesty, can be trusted, do not be tired of sharing/telling stories, and wise. "We must be able to tolerate the many differences and always try to unite those differences by looking at it from many points of view," said the man who adheres to the principle of perfecting endeavor, praying, trusting, and then living God's decree with joy. In his spare time, he often takes the time to visit his extended family with his beloved wife. He also makes as much time as possible for traveling. "For me, traveling aims to widen my knowledge," he said as he ended the conversation by quoting Ibn Battuta's statement, "Traveling, it leaves you speechless, then turns you into a storyteller." (rvh)
FIGURE || 21 May 2019
news
Fiona Sari Utami, VP PR of Pelindo I: Change Perception
JAKARTA, PRINDONESIA.CO - This is the priority of Fiona Sari Utami, Vice President PR of Pelindo I. She told PR INDONESIA about the communication development of the state-owned company in Jakarta on Monday (22/4/2019). The woman who once worked as a reporter in one of the private television stations admitted that she had experienced a shock when she started her career as PR. "I was working in the media, then I had to move to a newly developing SOE," she said. She had not been sure that she could survive, but she was determined to take part in the transformation. Initially, Pelindo I was not well known in the regional area. She also considered that the relationships with the big media were still lacking. Content production was still minimal from each branch. This was what she thought needed to be addressed. "In the end, we approach the big media so that they knew that Pelindo I wanted to open up," said the mother of one child. The PR team was also directed to create new programs and content that could be broadcasted via social media. Her love for PR was slowly growing. Especially after she realized her involvement here could contribute to the development of the nation's economy. "I survive for eight years at Pelindo I because I love this field of business, maritime world, and my profession as PR," said the graduate of the Faculty of Communication, Padjajaran University. According to her, the maritime industry is a sexy thing to report on. Especially since President Joko Widodo prioritized infrastructure such as the sea toll. Along with that, Pelindo I's name was also raised. Fiona believed that the most important thing in the PR program is education for the public. "Unlike consumer goods companies that directly serve consumers, the public must know that ports are the gate to the economy," said Fiona. Her determination is to change the public's perception, that dirty and disorganized ports have turned into places worth visiting and are part of the national logistics chain. The limited number of team members does not prevent her from contributing to change. One of them is by innovating in doing internal and external approaches. "We formed Pelindo I social media team. We give space for employees to tell stories through #Pelindo1Bercerita," she said. According to her, employee contributions can give positive impacts on the internal and external circles. From an internal perspective, employees are part of the company. While from the external perspective, the public is becoming more familiar with Pelindo I. (rvh)
FIGURE || 21 May 2019
news
Erfina Pasaribu, PR INDONESIA ICON 2018 - 2019: Working While Traveling
JAKARTA, PRINDONESIA.CO - Erfina has visited a number of tourism destinations in Indonesia throughout her career as a public relations (PR) practitioner at the Ministry of Tourism (Kemenpar). Her visit to tourism destinations is not just for traveling, but for work. Erfina shared her interesting experience when she visited Asahan River, North Sumatera. "At the time my team and I had the opportunity to try rafting there. It was exciting!" she recalled. According to her, the thing that triggered her adrenaline was because Asahan was a river that had a heavy current and even the difficulty level was ranked fifth on an international scale. Because the amenities in the area were still being developed, they stayed at the local people's house instead. However, the experience of living side by side with the local people actually made the trip even more memorable. As a PR, Erfina wants to change the narrow perception of the public about the world of tourism that is only perceived as an attraction. In fact, tourism has a wider scope than just attraction. "It also includes accessibility aspects," she said. That understanding is what she is instilling so that when there's a new initiative in tourism development, the public knows how to respond. "The most important thing is not only satisfying the customers but also educating them," said Erfina. It's true that Erfina really enjoys her role as a PR, including the challenges that she has to face. One of them is maintaining her performance from getting low. "PR practitioner is not only able to communicate, but also involved in solving problems," she said. Therefore, PR must always follow the development of information technology, practical and critical thinking, and pragmatic towards problems that occur in the field. (bil/rvh)
FIGURE || 16 May 2019
news
Brigadier General Dedi Prasetyo, Head of the Public Information Bureau (Karopenmas) of the National Police Public Relations Division: Learning Everyday
JAKARTA, PRINDONESIA.CO – “PR is learning every day,” said Brigadier General Dedi Prasetyo, Head of the Public Information Bureau (Karopenmas) of the National Police Public Relations Division, quoting his leader’s statement, Brigadier General Muhammad Iqbal, Head of the National Police Public Relations Division. That’s indeed how he feels. For Dedi, PR is not an easy job. On the contrary, it has a high level of complexity. He must always read every day, know the attest events and master problems. “Answering questions from reporters is also like an exam,” he added when met by PR INDONESIA in Jakarta on Tuesday (12/2/2019). The man who was born in Madiun, East Java on July 26, 1968, who has not even been a public relations practitioner for a year, admitted that he is still in the phase of adapting and learning until today because Dedi doesn’t have a background in communication study. Throughout his career, he mostly handled the HR department. Therefore, the first step that he took was understanding the main task and responsibility, and the vision and mission of the leader. Now, PR has become the main function of the police. While one of the three policies of General Tito Karnavian, the National Police Chief, is to create a professional, modern and trusted police is about media management. “Here is our roe. We must be able to become a kingmaker who masters and controls issue both in the mainstream media and social media, mobilize the media, amplify and capitalize all issues that are positive, to mitigate negative things that can disrupt the image of the police,” said the former Central Kalimantan Deputy Chief of Police. Dedi with his team are required to be able to gather all the issues that occur for 1 x 24 hours every day. Issue monitoring results are collected and reported twice a day at every 4 a.m. and 10 p.m. The collected data is then managed into an agenda-setting. “This is a form of our sincerity to take proactive steps to control issues. The media also receives information from the right source,” he said. Dedi claimed during his time as PR, the most challenging activity is when he is faced with political issues. “I must be able to choose the right diction. One little mistake, the complaint is not only coming from the Head of the Criminal Investigation Department, but also from the Deputy Police Chief, and even the Police Chief,” said the man who throughout this political year was active with his team in conducting cyber patrols and digital literacy to campuses/schools. Writing To catch up and sharpen his analytical skill, Dedi always reads, socializes and have discussions with his friends from the media. The man whose role model is Boy Rafly in police public relations is also not anti critical. He took all the reprimands and complaints addressed to him as valuable input and lesson. Dedi has two powerful ways to wind down in the midst of his busy activity: writing books and doing off-road. Unfortunately, both activities have been hard to do ever since he became a PR. The good thing is that the man who adheres to the Javanese principle urip iku urup (life is light) and author of The Next Leader of the National Police 2030 more focused on spending his free time with his beloved family. It has been 13 years since the member of the Jeep community in Surabaya and the founder of the Jeep community in Lumajang and Semeru have lived apart from his family. His wife and three children live in Surabaya while he lives in Jakarta. (rtn)
FIGURE || 14 May 2019
news
Faisal Alfarokhi, 2018-2019 PR INDONESIA ICON: Spreading Inspiration
SEMARANG, PRINDONESIA.CO - It is common a knowledge, the profession of public relations (PR) is still often underestimated. In fact, in some agencies/corporations there are still those who consider public relations as a waste work unit. After all, all of these facts did not falter Faisal's enthusiasm to become a professional PR. For him, public relations is the best profession to actualizehis dreams. Therefore, the man who was met by PR INDONESIA ahead of the peak of the PR INDONESIA Jamboree (JAMPIRO) #4 in Semarang on Friday (09/11/2018), was willing to take all the obstacles, including competing with 1.800 applicants to obtain the position as PG public relations. Working according to passion makes Faisal rich with ideas and creations. Together with his colleagues in the public relations department, they made various breakthroughs in digitalization. The step was taken to support PG which was carrying out a massive transformation. One of them is penetration in terms of the dissemination of information that was previously delivered more through print media to digital platforms. At the end of last year, they officially launched GEMA internal magazine in the form of application version 4.0. This breakthrough is also his team's efforts to build and maintain relations with the stakeholders that are also important, namely the company’s internal, which number reaches 3.000 organic employees and 1.500 inorganic employees. Meanwhile, the content presented for the needs of the website and social media is made seriously. "The information provided is merely disseminated, but is adapted to the character of each social media," said the graduate of Master of Management in Marketing Communication at Diponegoro University. Initially, this step had received scorn. The reason was they did not know if so far farmers were also active in using social media, especially Facebook. "All of the breakthroughs we have made are based on the results of the research," said the Faisal who was born in Kudus, Central Java, 30 years ago. Additionally, the increasing dynamic development of communication technology has influenced PG's public relations efforts to build relations. Now, in addition to maintaining good relations with the media partners, they also began to embrace influencers. This seriousness makes public relations gained more opportunities and brings them to a strategic position in the company. Useful                                                                 Interestingly, the excitement of social media apparently did not encourage Faisal to participate actively in showing his activities on his personal account. The man who likes traveling is actually more often using social media for social matters. For example is digital alms solicitation. The reason, he wants to be a useful person. Because of this background, the man who likes running ventured to participate in the ICON PR INDONESIA competition. Faisal was hoping that through this event, the opportunity to share experiences, especially to young PR candidates and practitioners is wide open. "Basically, besides having a communication function, PR is an inspirator. Through sharing, the PR ecosystem will be more productive and professional,"he said. He planned to share his experience and knowledge in the form of a book. Faisal does indeed have a hobby of writing. His work has been published in various media. (nun)
FIGURE || 27 March 2019

TERBARU

MOST POPULAR

Event

CEO VIEW

Interview

Figure