As the front guard of reputation, the existence of hoax and its process has changed the work order of public relations (PR) officers.
Doc. Special
In the digital era, hoaxes are a common enemy. Its existence is able to shake perceptions and strengthen beliefs, although it is often that the belief is wrong. Without the need for a truce, the effect of hoaxes is able to divide a nation.
JAKARTA, PRINDONESIA.CO – Hoaxes have become an eternal issue. For Muslims, the existence of hoaxes has been around since the time of Prophet Muhammad SAW. In fact, the warning against the danger of hoaxes has been written in the Qur’an Surah Al Hujurat verse 6 which reads, “O you who believe, if a wicked person comes to you with news, then examine it carefully so that you do not inflict a disaster.”
As time goes, hoaxes developed in accordance with the times. From what was initially created as a form of protest, until in the digital era such as today. An era where hoaxes are able to infiltrate in a structured, planned, and continuous manner with the existence of artificial intelligence and big data. The purpose of hoaxes also varies, ranging from economic interest to dividing a nation.
Structured and Planned
Moreover, the existence of hoaxes has become rampant since the existence of social media. Social media platforms have become one of the mediums for the spread of hoax that is the most effective to sway faith because it can cause an echo chamber effect— a condition where a person only wants to hear something that they want to hear.
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.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
In the digital era, hoaxes are a common enemy. Its existence is able to shake perceptions and strengthen beliefs, although it is often that the belief is wrong. Without the need for a truce, the effect of hoaxes is able to divide a nation.
JAKARTA, PRINDONESIA.CO – Hoaxes have become an eternal issue. For Muslims, the existence of hoaxes has been around since the time of Prophet Muhammad SAW. In fact, the warning against the danger of hoaxes has been written in the Qur’an Surah Al Hujurat verse 6 which reads, “O you who believe, if a wicked person comes to you with news, then examine it carefully so that you do not inflict a disaster.”
As time goes, hoaxes developed in accordance with the times. From what was initially created as a form of protest, until in the digital era such as today. An era where hoaxes are able to infiltrate in a structured, planned, and continuous manner with the existence of artificial intelligence and big data. The purpose of hoaxes also varies, ranging from economic interest to dividing a nation.
Structured and Planned
Moreover, the existence of hoaxes has become rampant since the existence of social media. Social media platforms have become one of the mediums for the spread of hoax that is the most effective to sway faith because it can cause an echo chamber effect— a condition where a person only wants to hear something that they want to hear.