What needs to be underlined, social media provides unlimited creativity space.
Ratna/PR INDONESIA
For public relations (PR), building a corporate brand is mandatory. Social media can be maximized to build corporate branding. How to do it?
JAKARTA, PRINDONESIA.CO – It is undeniable that the existence of social media brings a big influence on the branding process. This condition is evident in everyday life. “Now, to make sure that someone really exists, it is enough to only find their social media. The digital footprint is more trusted,” said Wicaksono, the man who is active as a blogger since 2004 with the popular name Ndoro Kakung at the 2019 Netizen Festival Siberkreasi event in Jakarta on Sunday (5/10/2019).
Interestingly, personal branding sometimes considered more attractive and easier to invite the masses than corporate branding. Such as experienced by the YouTuber Fathia Izzati who suddenly went viral when uploading contents that showed her passion and ability to sing with 21 accents.
Although, she admitted that the content that she uploaded at the time was not one of her favorite. From here, Fathia emphasized that the branding process could happen naturally or by itself. What needs to be underlined, social media provides unlimited creativity space.
Back to Ndoro Kakung, according to the man who is also active on Twitter, actually, the formula of personal branding and corporate branding is the same. The former Chief Editor of Beritagar.id said that building branding in the digital era can be done by making stories. “In essence, there must be an existence in the digital world,” he said.
The first step that must be done before doing branding activities on social media is to create an account on social media. “You don’t need to make accounts on every social media platform. Just choose one to two social media platforms that are deemed appropriate and relevant to the target audience you want to achieve,” said Wicaksono. According to him, the more platforms that are used will actually make the content become unfocused.
Next, create content based on the activities you like, in this case, the activities of the company, including achievements that are achieved by not leaving the principles and values adhered to. Try to upload contents regularly and continuously. “Consistency will attract the public to access our account. That way the expected branding will be achieved,” he added.
Build Relations
In order for existence is getting recognized by the public, build engagement. One of them is by being active in the community. “It’s function, besides for existence, indirectly we also have the opportunity to be branded by other people,” said the author of the book Ngeblog dengan Hati, 28 Hari, and Perempuan yang Melukis Wajah.
Next, the communication process. According to him, building social media must be able to master the science of communication, whether in written, verbal or visual form. Meanwhile, the packaging should contain entertaining, informative, feedback, or educational elements. (mai)
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.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
For public relations (PR), building a corporate brand is mandatory. Social media can be maximized to build corporate branding. How to do it?
JAKARTA, PRINDONESIA.CO – It is undeniable that the existence of social media brings a big influence on the branding process. This condition is evident in everyday life. “Now, to make sure that someone really exists, it is enough to only find their social media. The digital footprint is more trusted,” said Wicaksono, the man who is active as a blogger since 2004 with the popular name Ndoro Kakung at the 2019 Netizen Festival Siberkreasi event in Jakarta on Sunday (5/10/2019).
Interestingly, personal branding sometimes considered more attractive and easier to invite the masses than corporate branding. Such as experienced by the YouTuber Fathia Izzati who suddenly went viral when uploading contents that showed her passion and ability to sing with 21 accents.
Although, she admitted that the content that she uploaded at the time was not one of her favorite. From here, Fathia emphasized that the branding process could happen naturally or by itself. What needs to be underlined, social media provides unlimited creativity space.
Back to Ndoro Kakung, according to the man who is also active on Twitter, actually, the formula of personal branding and corporate branding is the same. The former Chief Editor of Beritagar.id said that building branding in the digital era can be done by making stories. “In essence, there must be an existence in the digital world,” he said.
The first step that must be done before doing branding activities on social media is to create an account on social media. “You don’t need to make accounts on every social media platform. Just choose one to two social media platforms that are deemed appropriate and relevant to the target audience you want to achieve,” said Wicaksono. According to him, the more platforms that are used will actually make the content become unfocused.
Next, create content based on the activities you like, in this case, the activities of the company, including achievements that are achieved by not leaving the principles and values adhered to. Try to upload contents regularly and continuously. “Consistency will attract the public to access our account. That way the expected branding will be achieved,” he added.
Build Relations
In order for existence is getting recognized by the public, build engagement. One of them is by being active in the community. “It’s function, besides for existence, indirectly we also have the opportunity to be branded by other people,” said the author of the book Ngeblog dengan Hati, 28 Hari, and Perempuan yang Melukis Wajah.
Next, the communication process. According to him, building social media must be able to master the science of communication, whether in written, verbal or visual form. Meanwhile, the packaging should contain entertaining, informative, feedback, or educational elements. (mai)