: The main task of PR is still to create, package, and innovate content.
The existence of the internet followed by the rapid development of technology becomes a powerful means for PR to build communication with the audience and the reputation of corporation/organization. The trends in digital media nowadays even greatly affect the flow of information.
JAKARTA, PRINDONESIA.CO – The role of digital public relations (PR) has become very strategic. However, there is a misperception among PR. Digital PR is only limited to managing social media, though there are many things that can be maximized. The range of conveniences offered by new technologies such as the internet of things (IoT), big data, cloud computing, machine learning, to artificial intelligence can be utilized to facilitate PR work.
Especially to identify the stakeholders who are interested in the brand/corporation/institution, capturing the audience’s behavior, seeing netizen’s sentiment toward the institution, reducing crisis, and improving the brand reputation.
Does it sound too hard to start? According to Harry Deje, Director of Verve & Chameleon-Wunderman Thomspon, basically digital is only a tool. The main task of PR is still to create, package, and innovate content. Then, distribute it to various communication channels. “So, if we want to distribute content to digital, understand the ecosystem first. Understand the functions and characteristics of each digital platform,” he said.
No need to be digital savvy to be able to process messages and information in the digital ecosystem. There are many conveniences offered. “We only need to understand the role of each digital channel, receive data, analytical skill, then make it into a relevant story,” he said.
Simply put, Deden Purnamahadi, Business Director and co-founder of Crimson Agency, said that digital PR is about how PR practitioners utilize the digital ecosystem to build public trust towards the company.
Added Value
Iqbal Prakasa, Head of Marketing and Sales of Beritagar.id, said that what needs to be emphasized is digital is not something that should be considered new or special. “The time has changed. We must live in. Because digital gives an added value, redefines and enriches,” he said when met by PR INDONESIA in Jakarta on Monday (10/14/2019).
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.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
The existence of the internet followed by the rapid development of technology becomes a powerful means for PR to build communication with the audience and the reputation of corporation/organization. The trends in digital media nowadays even greatly affect the flow of information.
JAKARTA, PRINDONESIA.CO – The role of digital public relations (PR) has become very strategic. However, there is a misperception among PR. Digital PR is only limited to managing social media, though there are many things that can be maximized. The range of conveniences offered by new technologies such as the internet of things (IoT), big data, cloud computing, machine learning, to artificial intelligence can be utilized to facilitate PR work.
Especially to identify the stakeholders who are interested in the brand/corporation/institution, capturing the audience’s behavior, seeing netizen’s sentiment toward the institution, reducing crisis, and improving the brand reputation.
Does it sound too hard to start? According to Harry Deje, Director of Verve & Chameleon-Wunderman Thomspon, basically digital is only a tool. The main task of PR is still to create, package, and innovate content. Then, distribute it to various communication channels. “So, if we want to distribute content to digital, understand the ecosystem first. Understand the functions and characteristics of each digital platform,” he said.
No need to be digital savvy to be able to process messages and information in the digital ecosystem. There are many conveniences offered. “We only need to understand the role of each digital channel, receive data, analytical skill, then make it into a relevant story,” he said.
Simply put, Deden Purnamahadi, Business Director and co-founder of Crimson Agency, said that digital PR is about how PR practitioners utilize the digital ecosystem to build public trust towards the company.
Added Value
Iqbal Prakasa, Head of Marketing and Sales of Beritagar.id, said that what needs to be emphasized is digital is not something that should be considered new or special. “The time has changed. We must live in. Because digital gives an added value, redefines and enriches,” he said when met by PR INDONESIA in Jakarta on Monday (10/14/2019).