Understanding Brainstorming Technic with Design Sprint Method
PRINDONESIA.CO |
Monday,
July 01, 2019
Tracing the journey of an idea.
An expensive idea is an idea that can be executed. To get there, make sure that the idea has been through the right and valid process before being implemented, communicated, until it finally saleable in the market.
JAKARTA, PRINDONESIA.CO – Telkom Indonesia is one of the companies that has been through many experiences in implementing ideas to become products. Those experiences were delivered by Herdi Widiantoro, Market Acceleration and GTM Strategy of Telkom Indonesia to the students of Mercu Buana University at the #Authentalk event in Jakarta on Saturday (29/7/2019).
According to Herdi, the journey of an idea must go through a couple of stages. The first stage, the idea must be validated. It means that the idea must be born from the consumer’s problems. “Ideas don’t have to be new. More than that, it can solve the problem for the target that we are aiming for,” he said at the event with the theme “Make Your Brand Stand Out Nowadays.” Second, determine the target market that we want to aim. Third, ask the market, check the competitors. Fourth, understand the journey of the aimed target market (existing process mapping). Make sure the journey of the target audience by doing a direct interview. Fifth, do the design sprint method. Make sure that all the people actively involved in sharing the right ideas by writing it on a piece of sticky notes then stick it on a board. Do voting to choose the best and most relevant idea. Re-do the design sprint to filter various challenges that might occur before implementing the idea and find the solution.
Sixth, make a prototype. Give this task to the developer. Do agile methodology by doing quality control in every stage. For example, the company wants to make a black short-sleeved shirt with a collar. When the developer makes a prototype, do the cross-check in stages. For example, check it after the developer makes the collar, corrects it, refines it, and so on until all the parts are finished.
Seventh, decides the way to sell it. Eight, do a market test. Ninth, sell it to the market. “The point is when we will implement ideas into products, make sure that we know the persona of the product that we produce, the targeted audience and market segment, the selling strategy and the way to communicate it to the public,” Herdi said. When the product fails at the market, it may not be the fault of the marketing or the public relations in communicating it, but because there was a process that was skipped when developing the ideas.
Raise Awareness
Anton William, VP Marketing of Kumparan was also present at the event that raised the theme “Branding Strategy to Raise Awareness and Maintain a Brand.” Based on the experience of the media that presents a hybrid platform that combines editorial-based content and community content, building a brand is started from making a brand framework. Kumparan itself is an acronym for Kumpulan Pemikiran (Collection of Thoughts). “Our framework is a technology-based media that can give impact,” he said.
After that, deliver every information with the storytelling method. Make sure the information is wrapped to become a strong and clear content that is supported with interesting pictures/videos so that it is able to impress netizens in the first three seconds.
Moreover, create a logo with a shape and color that are easy to remember especially for mobile phone users. Propose a hashtag. “This hashtag can revolute depends on the goals that are wanted to be achieved by the company and keep developing,” Anton said. For example, the hashtag that they propose at the beginning was #kumparanadalahjawaban (#kumparanistheanswer). Now, it becomes #sekarangkumparan (nowkumparan). “Do these stages consistently. Consistency is what makes us growing until today,” he concluded. (rtn)
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An expensive idea is an idea that can be executed. To get there, make sure that the idea has been through the right and valid process before being implemented, communicated, until it finally saleable in the market.
JAKARTA, PRINDONESIA.CO – Telkom Indonesia is one of the companies that has been through many experiences in implementing ideas to become products. Those experiences were delivered by Herdi Widiantoro, Market Acceleration and GTM Strategy of Telkom Indonesia to the students of Mercu Buana University at the #Authentalk event in Jakarta on Saturday (29/7/2019).
According to Herdi, the journey of an idea must go through a couple of stages. The first stage, the idea must be validated. It means that the idea must be born from the consumer’s problems. “Ideas don’t have to be new. More than that, it can solve the problem for the target that we are aiming for,” he said at the event with the theme “Make Your Brand Stand Out Nowadays.” Second, determine the target market that we want to aim. Third, ask the market, check the competitors. Fourth, understand the journey of the aimed target market (existing process mapping). Make sure the journey of the target audience by doing a direct interview. Fifth, do the design sprint method. Make sure that all the people actively involved in sharing the right ideas by writing it on a piece of sticky notes then stick it on a board. Do voting to choose the best and most relevant idea. Re-do the design sprint to filter various challenges that might occur before implementing the idea and find the solution.
Sixth, make a prototype. Give this task to the developer. Do agile methodology by doing quality control in every stage. For example, the company wants to make a black short-sleeved shirt with a collar. When the developer makes a prototype, do the cross-check in stages. For example, check it after the developer makes the collar, corrects it, refines it, and so on until all the parts are finished.
Seventh, decides the way to sell it. Eight, do a market test. Ninth, sell it to the market. “The point is when we will implement ideas into products, make sure that we know the persona of the product that we produce, the targeted audience and market segment, the selling strategy and the way to communicate it to the public,” Herdi said. When the product fails at the market, it may not be the fault of the marketing or the public relations in communicating it, but because there was a process that was skipped when developing the ideas.
Raise Awareness
Anton William, VP Marketing of Kumparan was also present at the event that raised the theme “Branding Strategy to Raise Awareness and Maintain a Brand.” Based on the experience of the media that presents a hybrid platform that combines editorial-based content and community content, building a brand is started from making a brand framework. Kumparan itself is an acronym for Kumpulan Pemikiran (Collection of Thoughts). “Our framework is a technology-based media that can give impact,” he said.
After that, deliver every information with the storytelling method. Make sure the information is wrapped to become a strong and clear content that is supported with interesting pictures/videos so that it is able to impress netizens in the first three seconds.
Moreover, create a logo with a shape and color that are easy to remember especially for mobile phone users. Propose a hashtag. “This hashtag can revolute depends on the goals that are wanted to be achieved by the company and keep developing,” Anton said. For example, the hashtag that they propose at the beginning was #kumparanadalahjawaban (#kumparanistheanswer). Now, it becomes #sekarangkumparan (nowkumparan). “Do these stages consistently. Consistency is what makes us growing until today,” he concluded. (rtn)