JAKARTA, PRINDONESIA.CO - This is the second time Jokowi has made a millennial-style speech. Previously, while delivering a speech at the World Economic Forum on ASEAN at the National Convention Center, Hanoi on September 2018, Jokowi analogized himself as the Avengers. As the Avengers, Jokowi called the current world economic conditions was heading to an Infinity War.
The story in the movie Avengers: Infinity War, described a figure named Thanos who threatened to destroy half the population of the earth. Jokowi said he and his fellow Avengers were ready to prevent this from happening. While in his speech at the2018 IMF-WB, Jokowi likened the dominance of developed economies like the Game of Thrones (GoT) series.
"The Trade War is increasingly prevalent and technological innovation has caused many industries to be shaken. Developing countries are also experiencing huge market pressure. With the many problems of the world economy, it is enough for us to say that: Winter is Coming,"Jokowi said.
Both GoT and Avengers have the same red thread. The Avengers film tells the figure of Thanos, who is concerned that natural resources will not be enough to support all of the galaxy's inhabitants so that half must be sacrificed. On the other hand, the Avengers want to find a solution with discussion.
Meanwhile, the series Game of Thrones tells the story of power and thrones struggles in the continent of Westeros. Encouraged by lust for power, various political intrigues and conspiracies emerged to dominate the Iron Throne, the royal throne. In fact, there is a more massive threat, namely Beyond the Wall, the threat of a prolonged winter.
The dramatic analogy conveyed by Jokowiis truly relevant to reflecting the economy of 2018. Throughout 2018, global economic conditions have been rowdy due to trade wars which create protectionism and egocentrism between countries. Even though there is a real danger in sight such as hunger, inequality between countries, and global warming that should make the world unite in finding a way out together.
Jokowi's speech made the world hyped. The speech reaped the big smile of the IMF Managing Director Christine Lagarde and laughter of World Bank President Jim Yong Kim and hundreds of guests and delegates. Except for Jokowi, there has not been a single leader in the world who made speeches through storytelling style using movie analogies.
IMF Managing Director Christine Lagarde said thatJokowi increased the standard for excellence and firmness in delivering speeches. The President's speech also gained praise on the Twitter timeline, and became a trending topic. On the same day that Jokowi made a speech, until 17.00 IWST, #GameOfThrones was already tweeted more than 18,400 times.
In the international media, I read five foreign media writing news that appreciated the speech. Bangkok Post, New Indian Express, Japan Times, Reuters, The Straits Times said Jokowi's speech made the delegation not felt tense and gloomy with the global economic reporting. Jokowi managed to melt the atmosphere with the Game of Thrones speech.
Light in style
Actually this storytelling style has begun with Jokowi at the CEO Forum at the ASEAN-Australia Special Summit, on March 2018. At that time, he said that today's politicians must compete with Netflix to grab public attention. According to him, politicians have no choice but to change politics into a reality show. "Because if we don't do that, people will only watch House of Cards and Stranger Things,"he said, followed by laughter from the world leaders who were present at the forum.
The style of President Jokowi's speech in several recent international forums does indeed look different compared to other world leaders who are generally rigid, full of numbers, and indirect. His speech feels light, close to his audience and contains elements of the present. Not surprisingly, standing applause is given for each of his speeches.
Storytelling is the most essential method for conveying messages through sharing stories, although this is not a new thing. Storytelling is a basic human need such as eating. If food makes us live, stories make our lives more meaningful, says Irish philosopher Richard Kearney in his book On Stories.
Even in today's 4.0industry, said Patrick Herridge, UK Managing Director of MWWPR, a European PR agency, the "Secret Sauce" of public relations is a term that has often been used: storytelling. In The 2012 Holmes Report survey conducted by Kethum PR on 650 PR practitioners in 35 countries around the world regarding the most important factors contributing to a successful PR campaign, 71 percent of respondents answered: great storytelling.
Five years later the 2017 Global Communication Report from the USC Annenberg School for Communications and Journalism released new facts about the most important trends that will influence the future of public relations in the next five years. As many as 88 percent of professional PR respondents and 80 percent of professional marketing answered: digital storytelling. Even when asked to students what attracted them about future PR trends, the answer was the same: 72 percent answered digital storytelling.
The insight answers how the ability to tell stories is still essential in this disruption era. Just look at what the latest innovative world brands are doing, Apple, Facebook, Coca-Cola, Amazon, Google, and Tesla. They all understand how to make interesting stories from their brands.
We don't need to go far, just learn from Jokowi on how to string stories.
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JAKARTA, PRINDONESIA.CO - This is the second time Jokowi has made a millennial-style speech. Previously, while delivering a speech at the World Economic Forum on ASEAN at the National Convention Center, Hanoi on September 2018, Jokowi analogized himself as the Avengers. As the Avengers, Jokowi called the current world economic conditions was heading to an Infinity War.
The story in the movie Avengers: Infinity War, described a figure named Thanos who threatened to destroy half the population of the earth. Jokowi said he and his fellow Avengers were ready to prevent this from happening. While in his speech at the2018 IMF-WB, Jokowi likened the dominance of developed economies like the Game of Thrones (GoT) series.
"The Trade War is increasingly prevalent and technological innovation has caused many industries to be shaken. Developing countries are also experiencing huge market pressure. With the many problems of the world economy, it is enough for us to say that: Winter is Coming,"Jokowi said.
Both GoT and Avengers have the same red thread. The Avengers film tells the figure of Thanos, who is concerned that natural resources will not be enough to support all of the galaxy's inhabitants so that half must be sacrificed. On the other hand, the Avengers want to find a solution with discussion.
Meanwhile, the series Game of Thrones tells the story of power and thrones struggles in the continent of Westeros. Encouraged by lust for power, various political intrigues and conspiracies emerged to dominate the Iron Throne, the royal throne. In fact, there is a more massive threat, namely Beyond the Wall, the threat of a prolonged winter.
The dramatic analogy conveyed by Jokowiis truly relevant to reflecting the economy of 2018. Throughout 2018, global economic conditions have been rowdy due to trade wars which create protectionism and egocentrism between countries. Even though there is a real danger in sight such as hunger, inequality between countries, and global warming that should make the world unite in finding a way out together.
Jokowi's speech made the world hyped. The speech reaped the big smile of the IMF Managing Director Christine Lagarde and laughter of World Bank President Jim Yong Kim and hundreds of guests and delegates. Except for Jokowi, there has not been a single leader in the world who made speeches through storytelling style using movie analogies.
IMF Managing Director Christine Lagarde said thatJokowi increased the standard for excellence and firmness in delivering speeches. The President's speech also gained praise on the Twitter timeline, and became a trending topic. On the same day that Jokowi made a speech, until 17.00 IWST, #GameOfThrones was already tweeted more than 18,400 times.
In the international media, I read five foreign media writing news that appreciated the speech. Bangkok Post, New Indian Express, Japan Times, Reuters, The Straits Times said Jokowi's speech made the delegation not felt tense and gloomy with the global economic reporting. Jokowi managed to melt the atmosphere with the Game of Thrones speech.
Light in style
Actually this storytelling style has begun with Jokowi at the CEO Forum at the ASEAN-Australia Special Summit, on March 2018. At that time, he said that today's politicians must compete with Netflix to grab public attention. According to him, politicians have no choice but to change politics into a reality show. "Because if we don't do that, people will only watch House of Cards and Stranger Things,"he said, followed by laughter from the world leaders who were present at the forum.
The style of President Jokowi's speech in several recent international forums does indeed look different compared to other world leaders who are generally rigid, full of numbers, and indirect. His speech feels light, close to his audience and contains elements of the present. Not surprisingly, standing applause is given for each of his speeches.
Storytelling is the most essential method for conveying messages through sharing stories, although this is not a new thing. Storytelling is a basic human need such as eating. If food makes us live, stories make our lives more meaningful, says Irish philosopher Richard Kearney in his book On Stories.
Even in today's 4.0industry, said Patrick Herridge, UK Managing Director of MWWPR, a European PR agency, the "Secret Sauce" of public relations is a term that has often been used: storytelling. In The 2012 Holmes Report survey conducted by Kethum PR on 650 PR practitioners in 35 countries around the world regarding the most important factors contributing to a successful PR campaign, 71 percent of respondents answered: great storytelling.
Five years later the 2017 Global Communication Report from the USC Annenberg School for Communications and Journalism released new facts about the most important trends that will influence the future of public relations in the next five years. As many as 88 percent of professional PR respondents and 80 percent of professional marketing answered: digital storytelling. Even when asked to students what attracted them about future PR trends, the answer was the same: 72 percent answered digital storytelling.
The insight answers how the ability to tell stories is still essential in this disruption era. Just look at what the latest innovative world brands are doing, Apple, Facebook, Coca-Cola, Amazon, Google, and Tesla. They all understand how to make interesting stories from their brands.
We don't need to go far, just learn from Jokowi on how to string stories.