Recognizing Three Elements of Hoax to Save the Corporate’s Reputation
PRINDONESIA.CO |
Wednesday,
March 27, 2019
Recognize hoax and its supporting ecosystem
JAKARTA, PRINDONESIA.CO – The fact above was stated by Ardi Sutedja K, the Chairperson and Founder of Indonesia Cyber Security Forum (ICSF), in the seminar titled “Hoax: The Face of a New War for Corporate Reputation” at the MM Communication of Trisakti, Jakarta, on Wednesday (13/2/2019). To understand it more easily, cognitive warfare is a war of public opinion. This condition is common lately. The people are debating over information that is actually hoaxes.
He then asked all public relations (PR) practitioner who attended the regular event held by EGA Briefings to recognize hoax and its ecosystem. “As the frontline guard of the company, PR must know this in order to be ready to face the crisis,” he said. “So that when a crisis arises, the public will ask more detail explanation. Now, PR can’t use normative answers because it will cause distraction,” added Ardi.
According to Ardi, there are three elements that support hoaxes to spread quickly, such as:
The difference types of content that is created and shared
Satire / parody (no intention of causing damage but has the potential to fool the public), misleading content, unimportant content (when original content sources are falsified), artificial content (content that is 100 percent wrong, designed to cheat and harm), connection errors (when headlines, visuals, and captions do not support each other), context errors (when original content is distributed with incorrect contextual information), and manipulating content.
Motivation from the people who make the content
It could be motivated by bad journalism factors, the purpose to make parodies, provoke, invite the public to participate or be involved, gain profits, influence politically, and propaganda.
How the content is disseminated
For example through the media such as newspapers, messaging applications, news portals, social media, small (community) groups. In fact, big media has the potential to produce hoax.
.png&w=283&h=194)
.jpeg&w=283&h=194)
.jpg&w=283&h=194)
.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
JAKARTA, PRINDONESIA.CO – The fact above was stated by Ardi Sutedja K, the Chairperson and Founder of Indonesia Cyber Security Forum (ICSF), in the seminar titled “Hoax: The Face of a New War for Corporate Reputation” at the MM Communication of Trisakti, Jakarta, on Wednesday (13/2/2019). To understand it more easily, cognitive warfare is a war of public opinion. This condition is common lately. The people are debating over information that is actually hoaxes.
He then asked all public relations (PR) practitioner who attended the regular event held by EGA Briefings to recognize hoax and its ecosystem. “As the frontline guard of the company, PR must know this in order to be ready to face the crisis,” he said. “So that when a crisis arises, the public will ask more detail explanation. Now, PR can’t use normative answers because it will cause distraction,” added Ardi.
According to Ardi, there are three elements that support hoaxes to spread quickly, such as:
The difference types of content that is created and shared
Satire / parody (no intention of causing damage but has the potential to fool the public), misleading content, unimportant content (when original content sources are falsified), artificial content (content that is 100 percent wrong, designed to cheat and harm), connection errors (when headlines, visuals, and captions do not support each other), context errors (when original content is distributed with incorrect contextual information), and manipulating content.
Motivation from the people who make the content
It could be motivated by bad journalism factors, the purpose to make parodies, provoke, invite the public to participate or be involved, gain profits, influence politically, and propaganda.
How the content is disseminated
For example through the media such as newspapers, messaging applications, news portals, social media, small (community) groups. In fact, big media has the potential to produce hoax.