To be able to create extraordinary storytelling, PR must think big or nationally.
Ratna/PR Indonesia
JAKARTA, PRINDONESIA.CO – According to Pujo Pramono, the Assistant Vice President External Communication of PT Telekomunikasi Indonesia (Persero) Tbk, storytelling usually starts from a condition or event that must be faced by the company.
The condition in question is divided into three. The first is the condition of the campaign, namely when the company wants to convey promotional message and enhance the image of the company. The second is when the company is hit by negative news. This condition forces PR to responsively counter the spreading issues. The third is when there is a crisis that is not caused by external parties. In this condition, PR must be clever in finding the right crisis management pattern.
Quoting the statement of Arief Yahya, the Minister of Tourism, Pujo said that the PR mindset is divided into three, based on its urgency. First, think micro. It means only thinking about the interests of the company without considering the impact on the public. Second, macro or tend to prioritize customer oriented such as value, experience, and customer satisfaction.
The biggest is the mega (national) thinking pattern. If the PR mindset has reached this level, it also automatically reaches micro and macro. "Once we think of community development, surely customers and companies also got the benefits," he said when presenting at the 2019 PR INDONESIA Outlook (PRIO) 2019 in Jakarta on Wednesday (12/12/2018).
PR practitioners with this mindset are certain to be able to determine the theme of an extraordinary storytelling and consider its relevance to the benefit of the nation and the community. Furthermore, it is followed up by making 360-degree integrated media campaign (IMC). The spearhead of the storytelling series is engagement with the target audience. (ais)
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JAKARTA, PRINDONESIA.CO – According to Pujo Pramono, the Assistant Vice President External Communication of PT Telekomunikasi Indonesia (Persero) Tbk, storytelling usually starts from a condition or event that must be faced by the company.
The condition in question is divided into three. The first is the condition of the campaign, namely when the company wants to convey promotional message and enhance the image of the company. The second is when the company is hit by negative news. This condition forces PR to responsively counter the spreading issues. The third is when there is a crisis that is not caused by external parties. In this condition, PR must be clever in finding the right crisis management pattern.
Quoting the statement of Arief Yahya, the Minister of Tourism, Pujo said that the PR mindset is divided into three, based on its urgency. First, think micro. It means only thinking about the interests of the company without considering the impact on the public. Second, macro or tend to prioritize customer oriented such as value, experience, and customer satisfaction.
The biggest is the mega (national) thinking pattern. If the PR mindset has reached this level, it also automatically reaches micro and macro. "Once we think of community development, surely customers and companies also got the benefits," he said when presenting at the 2019 PR INDONESIA Outlook (PRIO) 2019 in Jakarta on Wednesday (12/12/2018).
PR practitioners with this mindset are certain to be able to determine the theme of an extraordinary storytelling and consider its relevance to the benefit of the nation and the community. Furthermore, it is followed up by making 360-degree integrated media campaign (IMC). The spearhead of the storytelling series is engagement with the target audience. (ais)