Government institution’s strategic plan needs to be supported with a mature communication strategy.
Freandy/PR Indonesia
SEMARANG, PRINDONESIA.CO - According to Maria Wongsonagoro while presenting at the PR INDONESIA Jamboree (JAMPIRO) # 4 workshop held by PR INDONESIA in Semarang on Thursday (8/11/2018), “To be able to succeed the strategic plan, it needs to be supported by a communication strategy that also mature," she said. "The same thing applies in private corporations. "In the corporate world, the strategic plan is like a business strategy as well as institutional branding," added Maria who is also one of the PR INDONESIA Gurus.
The Founder and Chief of Training of MerdiIntarSinau (MISI) said that communication strategie is also important to maintain sustainability and improve the reputation of the government institutions based on the vision, mission, values ??and objectives of the institution. Later, the communication strategy will also cover all communications carried out in the government institutions. "Public Relations must follow each institution's initiative, then translate it into a communication strategy," she said while alsomentioning that this step could only be implemented if government public relations was considered a strategic management function and close to the leader.
Tips
Maria then shared a number of tips on managing communication strategies for participants who were generally government public relations. First, recognize the identity of the government agencies/institutions where we work starting from the vision, mission, goals, to the main jargon. Second, learn about the five-year strategic plan to support the initiatives in each strategic department. Third, map stakeholders according to certain classifications and indications. "PR must know who the stakeholders that we are dealing with in a problem," she added.
Next, do a perception and analysis survey. The goal is to change the perception from unknown to known, negative to positive, wrong perception to right perception. Next, objective and purpose.It means PR must determine the objectives to be achieved by the institution. "Do you want to do branding and profile, achieve strategic plans, or improve the reputation of the institution itself?" asked Maria.
After obtaining approval from the institution, PR can begin to carry out the agenda setting work plan that covers all programs and activities, by adjusting the institution's strategic planning time. Last, do an achievement evaluation to find out the extent to which the communication strategy that has been carried out is effective. "Evaluation can be done after one year of program implementation. This step also aims to find out whether there is a change in perception or not," she concluded. (bel)
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SEMARANG, PRINDONESIA.CO - According to Maria Wongsonagoro while presenting at the PR INDONESIA Jamboree (JAMPIRO) # 4 workshop held by PR INDONESIA in Semarang on Thursday (8/11/2018), “To be able to succeed the strategic plan, it needs to be supported by a communication strategy that also mature," she said. "The same thing applies in private corporations. "In the corporate world, the strategic plan is like a business strategy as well as institutional branding," added Maria who is also one of the PR INDONESIA Gurus.
The Founder and Chief of Training of MerdiIntarSinau (MISI) said that communication strategie is also important to maintain sustainability and improve the reputation of the government institutions based on the vision, mission, values ??and objectives of the institution. Later, the communication strategy will also cover all communications carried out in the government institutions. "Public Relations must follow each institution's initiative, then translate it into a communication strategy," she said while alsomentioning that this step could only be implemented if government public relations was considered a strategic management function and close to the leader.
Tips
Maria then shared a number of tips on managing communication strategies for participants who were generally government public relations. First, recognize the identity of the government agencies/institutions where we work starting from the vision, mission, goals, to the main jargon. Second, learn about the five-year strategic plan to support the initiatives in each strategic department. Third, map stakeholders according to certain classifications and indications. "PR must know who the stakeholders that we are dealing with in a problem," she added.
Next, do a perception and analysis survey. The goal is to change the perception from unknown to known, negative to positive, wrong perception to right perception. Next, objective and purpose.It means PR must determine the objectives to be achieved by the institution. "Do you want to do branding and profile, achieve strategic plans, or improve the reputation of the institution itself?" asked Maria.
After obtaining approval from the institution, PR can begin to carry out the agenda setting work plan that covers all programs and activities, by adjusting the institution's strategic planning time. Last, do an achievement evaluation to find out the extent to which the communication strategy that has been carried out is effective. "Evaluation can be done after one year of program implementation. This step also aims to find out whether there is a change in perception or not," she concluded. (bel)