JAKARTA, PRINDONESIA.CO – According to the woman who has just been named as one of the recipients of the 2020-2021 PR INDONESIA Fellowship Program, archives and library materials are two very different things. Archives have particular characteristics, such as having to be authentic and trusted as legal evidence, complete information, and based on the principle of origin, and original rules. “The stigma associated with archive in the society is that they are only searching for their archive once it’s gone. And if they don’t need the archive, they forget where they put it,” he told PR INDONESIA via virtual, Monday (8/2/2021).  Meanwhile, the National Archives of the Republic of Indonesia (ANRI) is an institution which function is to protect, rescue, and manage these national-scale static archives. Now, increasing public understanding and awareness of the ANRI institution is also a challenge for Tiara Kharisma in the ten years of her work as an ANRI Young Public Relations Officer.   Another assignment is to simplify various institutional and archival terms into a language that is easy for the public to understand, such as treasures, static archives, to dynamic archives. Because of this challenge, ANRI public relations practitioners need competencies that not only master the theory and basic science of public relations but also understand the meaning of archives and the substance of the ANRI institution itself. 

JAKARTA, PRINDONESIA.CO – Tiffany said that the trigger factor was her admiration for Desi Anwar, one of the most popular news anchors of her time. Since then, whenever she was asked about her goals, she always answered communication, especially as a journalist.   The long-awaited day arrived. When she was in the second grade of high school, she had the opportunity to do an internship at a youth magazine, GADIS. At that time, she was assigned the task of covering and interviewing many people, ranging from indie music groups to young designers. As an only child, initially, Tiffany was never allowed by her parents to leave the house without assistance. But, not during the internship. She used this opportunity to learn independently and actively socialize.   She was still consistent with her dream, so when she was in college, she chose the Department of Communication and Community Development at the Bogor Agricultural Institute (IPB). During college, she actively participated in the campus magazine organization and the Communications Student Association of the Journalism Division. In line with her ideals, when she entered the workforce, Tiffany chose to work as a journalist for a magazine. Three years as a journalist, she was challenged to do other activities. Her gaze was directed to public relations. The reason was that the duties and roles of public relations are more heterogeneous. She could also implement more of the communication knowledge she learned during college. 

JAKARTA, PRINDONESIA.CO – Intan Putri Cahyani was an active student in school. In fact, she started working ever since she was in college. Her persistence has brought the woman who was recently granted with PR INDONESIA Fellowship Program 2020 – 2021 to become a hotelier. However, her parents at that time asked Intan to stop working so she could focus on completing her thesis.   It didn't take long, Intan continued to work after graduating. This time as a public relations officer at the Sultan Agung Islamic University (UNISSULA) Semarang. According to her, the profession was quite challenging, but also fun. Starting from managing events, issue management, research, and development, to strategic planning. The roles and various tasks that she carried out as a public relations officer have sharpened her ability to become a fast learner. What was interesting from her work as a public relations officer was that she grew a great love for the world of education.  So, with the principle of not wanting to be stuck in her comfort zone, she then took the opportunity of the Beasiswa Unggulan Dikti (Higher Education Excellence Scholarship) to continue her master's degree at the Master of Communication Sciences at Diponegoro University. Intan chose the Strategic Communication concentration. After graduating, Intan, who is bound by the obligation to serve according to the scholarship contract, immediately becomes a lecturer in Communication Studies.   

JAKARTA, PRINDONESIA.CO – At that time, he served as the Editor-in-Chief of Ganesha ITB Magazine. While studying at ITB's Chemistry major, he also often wrote for Pikiran Rakyat and Kompas. "I often write about economic and legal issues," he said in the "Ngobrol di CPROCOM" (Chat at CPROCOM) event on Thursday (11/3/2021).  Fadjroel then continued his master's education at the Department of Law, University of Indonesia. Even so, he never really left his interest in the world of communication. Because at that time he was known to be active as a TV and radio presenter. "After that, I followed my heart to take a doctoral program in the field of communication," he said.  While undergoing his doctoral program, the universe supported Fadjroel to continue in the world of communication. Until finally, he was appointed as Presidential Spokesperson and Presidential Special Staff for Communications during the second term of President Joko Widodo's leadership.  As a spokesperson, Fadjroel's main task is to maintain and increase trust towards the president. Based on a survey conducted internally, the current level of public trust in the President has reached 72 percent. It means, it's good enough.  In order to maintain good trust, it is Fadjroel's job to be able to translate the president's directives to the 270 million Indonesian people who are known to be diverse in terms of cultural background, education, to age. It surely is not an easy task. Therefore, he calls this task a field of struggle. "I have to be able to convey a certain language, through a certain channel, to a certain audience," he said.  From one president's message, the communication team must make a variety of strategies. Therefore, environmental, political, economic, social analysis is needed. Including, audience analysis, surveys, and public perceptions so that the communication team can implement the right communication strategy.  Social Capital  Fadjroel believes that there is one main asset that communication practitioners must have in order to support their roles and functions, namely social capital. According to him, social networks can benefit him in the future. "One day, you will do something with the people in your network," he said.  He told the story when he first met President Jokowi at ITB in 2012. At that time, Jokowi was still the mayor of Solo. The meeting continued. Fadjroel became a volunteer who supported Jokowi to become Governor to President. Until finally, the president asked him to be the presidential spokesperson.  Other important things, communication practitioners must master public speaking, the ability to debate, write, and analyze. Make these abilities the basis of professionalism. "In addition, we must also have the willingness to be more professional," he concluded. (rvh)     

JAKARTA, PRINDONESIA.CO – Initially, the woman who had just been granted with the PR INDONESIA Fellowship Program 2020-2021 was placed in the General Section of Secretariat Kebumen’s Regional Secretariat as a protocol in 2011. Six months later, Isriyati became a Public Relations Officer in the Public Relations Division of the Regional House of Representatives Secretariat (Setwan). In 2019, she carried out her new role as a public relations officer for the Regional Secretariat (Setda).  She admits that she adapts quickly. Because, the basic knowledge of public relations has been obtained since college. While in practice, she had an internship in the public relations department of a SOE. "At that time, the public relations model was still conventional, not like it is today," she recalled. However, from that experience, Isriyati learned about media monitoring, media gathering, to how to deal with complaints.  According to her, working as a public relations officer in both the Setwan and the Regional Secretariat of Kebumen Regency is the same. It's just the "taste" that is different. Public relations activities in Setwan were more emphasized on efforts to maintain and manage the reputation of 50 Regional House of Representatives members and their institutions. This task was not easy. Moreover, during 2014 – 2017, this institution was in a state of crisis of trust. 

JAKARTA, PRINDONESIA.CO – This is Umar. The man who is a staff of Public Relations and Protocol University of 17 August 1945 (UNTAG) Surabaya has just been named one of the five ICON PR INDONESIA 2020-2021.  Umar was born and studied up to high school in Jeddah, Saudi Arabia. His family is a supplier of labor in Saudi Arabia. "I go to school at the Jeddah Indonesian School," he said.  Initially, he planned to return to Surabaya after graduating from elementary school. However, there were no public junior high schools that could accept students with disabilities, especially those with physical disabilities, such as Umar. He returned to Indonesia to study at UNTAG Surabaya because the campus carried the concept of diversity. 

Firdaus Marihot Sitompul - ICON PR INDONESIA 2020 – 2021  JAKARTA, PRINDONESIA.CO – Born to a family with a background in Social Sciences, the man who is usually called Daus was at a crossroads. Choosing Political Science or International Relations, following in his mother's footsteps. Actually, the Assistant Manager for Corporate Communications of PT Pegadaian Persero already has an interest in deepening Communication Science. But he decided not to study Communication Sciences because at that time the world of communication was synonymous with women.   Finally, the man who represented Indonesia in the Global Youth Ambassador Program in Russia in 2015 chose to take a bachelor's degree in the Department of Political Science at Brawijaya University Malang. However, Daus felt that he did not get the communication knowledge he needed when studying Political Science. "In politics, usually the communication is about the debate," he said during a telephone interview on Wednesday (11/11/2020). 

Winda Adelita Saragih - ICON PR INDONESIA 2020 - 2021    JAKARTA, PRINDONESIA.CO – Winda started his career as a management trainee at the Roundtable on Sustainable Palm Oil (RSPO), an international non-profit organization with the aim of developing and implementing global standards for sustainable palm oil production. In this institution, Winda Adelita Saragih has served in various divisions.  That's when she decided to make major changes in her life. The IPB Agribusiness graduate chose to join the PR Division. Besides falling in love with PR, she was also challenged to conquer the student's questions at that time. "Why haven't we heard of the RSPO even though this organization has been around for ten years?" 

Esty Nadya Rafyanti - ICON PR INDONESIA 2020-2021  JAKARTA, PRINDONESIA.CO – Although only by telephone, Esty Nadya Rafyanti, the woman who has just been selected as the top five ICON PR INDONESIA 2020 - 2021 was very enthusiastic about telling her story. She started participating in broadcast competitions in 2015. At that time, luck was not on her side.  Defeat did not dampen her spirits. Esty then joined her two friends in participating in the National PR competition held by the University of Muhammadiyah, Malang, with the Premiere team flag. Unexpectedly, her team won first place. Since then, they have regularly won PR competitions at the student level.  Esty said her main motivation to participate in the competition was to have a positive impact on others.