JAKARTA, PRINDONESIA.CO – Even though he has been serving as Director of the BI Communication Department for only 1.3 years, the man who recently won the Gold award for the Insan PR INDONESIA in the JAMPIRO# 6 event did not feel the least bit awkward. According to him, even though he is still new in the world of communication, communication has become an essential part of his daily life.
To Ratna Kartika from PR INDONESIA, the man who has a bachelor degree in Agricultural Economics from the University of Lampung and a master degree in Public Communication Policy from the University of Indonesia conveyed the dynamics, strategies and innovations of the BI Communication Department during the pandemic, including tips on building relationships with Ministries/Agencies and the parliament. Here’s the excerpt.
What kind of communication strategy was carried out by the BI Communication Department during the pandemic?
At Bank Indonesia, particularly the Communication Department, there are four instruments needed to shape and direct public expectations and achieve effective communication that is in accordance with the direction of the BI Governor, such as the main message, communication targets, communication media, and the frequency of intense communication.
These four things are important and become our main concern at the BI Communication Department.