Millennials Play a Strategic Role
JAKARTA, PRINDONESIA.CO – Rizky Salerina, Public Relations Specialist of the University of Indonesia, revealed the fact at the PR INDONESIA Meet Up #21 with the theme “Public Relations Rewind 2019 & Outlook 2020”, at the Institut Francais d’Indonesie on Thursday (19/12/2019). Based on data from the Central Statistics Agency, it is recorded that 88 million populations in Indonesia are millennials. This will trigger a demographic bonus in 2030. “Two-thirds of them are millennials workers. One third are millennials who are still attending school and university,” Rizky said. According to Sari Soegondo, Management of the Education and Training Sector of the Association of Indonesian Public Relations Company (APPRI), this condition also influence political regeneration in Indonesia. Sari added, the explosion of the millennials population not only occurs in Indonesia but also throughout Asia. Responding to Sari’s statement, Rizky said that millennials now play a strategic role, namely strengthening political position, participation in politics, entering the government, and the return of the student movement. “In addition to the return of demonstrations to express their aspirations, millennials also directly involved in running the government. For example Nadiem Makarim, the Minister of Education and Culture. “The millennials who are active outside the government sector, are now given a great opportunity to be directly involved in the government,” Rizky continued. Rizky said, to face the year 2020, there are several things that must be done by public relations. First, learn and apply technology. Second, make millennials the main target of the message. Third, create creative content. Fourth, choose media according to its character. Last, be young. “At least the enthusiasm (of being young),” he said. Humanist and Relevant Millennial trend also affects the consumption of digital media. One of them is the use of social media as the impact of the post-truth era. The public will look for information in accordance with what they believe. According to Inadia Aristyavani, Regulator and PR Department Head of Tugu Insurance, in today’s era, the public is no longer hesitates to create a digital opinion movement. If there’s a product or service that is not good, they don’t hesitate to boycott the product or service online. “For example, by uninstalling an application, giving bad ratings on Playstore, to give bad comments,” said Inadia. This condition has experienced by three well-known companies, such as Bukalapak, Tempo, and Tokopedia. Desy Fitriani, Business Development Manager of Isentia, said that of the three cases, Tokopedia is seen to succeed in regaining the hearts of the public, especially the younger generation, by choosing BTS, a Korean boy band as their brand ambassador. From the data they collected, the buzz about Tokopedia x BTS has reached 5.788. Meanwhile, Ani Natalia, Head of Sub Directorate of Public Relations of the Directorate General of Taxes (DJP), said that to target millennials and support economic transformation, DJP provides digital taxation service. “It also aims to simplify the bureaucracy,” she said. Not only that, Ani views that communication is important to pay attention to the human aspect and must be relevant in the midst of an all-digital and robotic era. (rvh)
MEET UP || 20 December 2019
Building Reputation by Community Activity
JAKARTA, PRINDONESIA.CO - Community activities are part of communication tools that play roles, such as bridging and connecting companies and communities, increasing brand awareness, generating sustainable impacts, building the image and reputation of the company, and fostering loyalty. As told by Evi Andarini at PR Meetup # 19 at the Metro TV office, Thursday (31/1/2019), Bukalapak initially developed because of the support of the bicycle community. "We are big because of the male-dominated bicycle community. Until now our users are 70 percent male, " she said.  "We also support pelapak initiatives in creating communities. We facilitate their gatherings," Evi said. To produce a sustainable impact, her company appoints one ranger (the name for the volunteer pelapak) who is in charge of mentoring other pelapak in an area. According to Evi, now is not the time to wait for the right moment. "We must actively create stories," she explained. For example, by making videos about inland pelapak who have difficulty accessing the internet. "This can be a video and press release material that is timeless," she said. The audience will feel carried away by the atmosphere of the video. Meanwhile Henny Puspitasari did not deny the forerunner of community activities on Metro TV was starting from the tsunami of Aceh. At that time the TV stations were rife with the me too program, which was a similar program but the names were different. "News TV stations like us were predicted to die within three years. But when the tsunami happened, it was our TV station that was the most listened to " she recalled. From there came the initiation of Metro TV Berbagi as a form of community activity for disaster victims. This program is engaged in health, education and disaster. Metro TV also bridged the Aceh tsunami information to foreign parties so that assistance from donors and non-profit institutions arrived. Of course this can not only help ease the burden of the victim. Over time, the reputation of Metro TV as a news TV station was raised, even the prediction of a news TV station that would die within three years was not proven. "We can prove by producing different programs, we can survive until now," she said. (rvh)
MEET UP || 26 March 2019
About Us
PR INDONESIA is a medium for public relation practitioners in Indonesia in strengthening Indonesia’s public relations competencies. PR presents through printed/digital/portal magazine, training, PR community forum, and awarding.   Through the magazine, we publish monthly and report activities, events, agendas, strategic issues, prominent thinking or public relations figures in Indonesia. Packed with popular language, but still has the weight as a source of information and knowledge about contemporary PR.   PR INDONESIA Magazine debut on February 7th, 2015 along with the 1st ASEAN Public Relations Summit (APRS) in 2015.   Frequency                              : Monthly Circulation                            : 3.000 exemplars     Vision and Mission   To become an information center for the public relations world and industry in Indonesia.   Ultimate Goals   To become a trusted media for PR practitioner, community, and industry in Indonesia.   Tagline   Beyond Reputation   Slogan   The magazine of PR Community in Indonesia.   Structure PT Media Piar Indonesia   Person in Charge/Editor in Chief: Asmono Wikan Company Director: F. Sutedjo Business Development: Lila Intana Advertising: M Yamin (Manager), Dwi Siti Romdhoni, Mellisa Indah Purnamasari Finance: Marlia Yoanita Community Relations: Fisena Hardiyanto Editor Secretariat: Riska Fera Editor: Ratna Kartika Reporter: Aisyah Salsabila, Rizka Vardya Distribution and Circulation: Sekhudin
MEET UP || 05 September 2018