Social Media Content is Demanded to be More Relevant
PRINDONESIA.CO | Tuesday, December 10, 2019
Social Media Content is Demanded to be More Relevant
PR is now becoming more familiar with data and considers it as a “friend” to be used in PR campaigns.
PR INDONESIA/GHERY

BATAM, PRINDONESIA.CO – That was the main topic of the first day of the 2020 PR INDONESIA Outlook (PRIO) which was held in Batam on Tuesday (10/12/2019). With the theme “The Power of Media Relations: Social Media Strategic for Public Relations Campaign Effectiveness”, the event lasted for three days until Thursday (12/12/2019) and attended by 56 participants from 22 corporations, five ministries/institutions, and one local government.

Asmono Wikan, the founder and CEO of PR INDONESIA opened the event by analyzing a number of PR trends next year. One of them is data. “We are becoming more familiar with data and consider it as a “friend” to be used in PR campaigns whenever needed,” he said. With the number of data possessed, every PR practitioner will be more flexible in creating messages. However, Asmono reminded that the messages communicated through social media must be relevant and touch the humanity aspect of the target audience.

“PR is communicating with humans, not with robots. Therefore, create PR campaigns that touch on human values so that the campaign can obtain high engagement,” he said.

Faiz Rahman, Head of Public Relations Publication Division of the West Java Provincial Government, agreed with Asmono’s opinion. Faiz shared his experience in managing West Java Public Relation’s social media account at the panel session. “Although the number of our followers is very far compared to that of Governor Ridwan Kamil, but for us it has grown significantly,” he said.

Now, West Java Public Relations social media portfolio is based on Instagram with 89.6K followers, followed by Twitter with 44.5K followers and Facebook with 12.3 followers. “Character, content, collaboration, and consistency are our social media strategy,” Faiz explained. Two other speakers also took part in this session, they are Ariana Soemanto, Head of Public Relations of the Ministry of Energy and Mineral Resources and Singue Kilatmaka, Strategy and Content Development Manager of Telkomsel. (asw)

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