Family-Friendly Positive Content
PRINDONESIA.CO | Wednesday, March 27, 2019
Family-Friendly Positive Content
Parents can bridge positive contents for their children

TANGERANG, PRINDONESIA.CO - Generation Y is the last generation to feel the transition from the analog to digital era. This generation is also the one who holds great responsibility for the next generation. Moreover, nowadays content can be obtained from anywhere including smart phones. Surely, as parents we must be able to filter out what content is witnessed by children in this era of Z genes.

There are a number of habits among generations born in 1996-2010, such as is making decisions based on friends, it is also the highest generation who shop online and use more than one messaging application. They also respect differences, agents of change, target oriented, and are happy of sharing things.

This makes LINE feel responsible for always spreading positive content. In the Thriive by Disrupto event titled "Understanding Positive and Family-Friendly Digital Content in Disruptive Era" in Tangerang on Thursday (14/2/2019), Anchali Kardia, the Director of Sales LINE,  said that currently messaging applications with 90 million users in Indonesia have been transform into a super app. "The super app here means 1 application that has many functions. Usually Gen Z prefers simple things like that. "Currently, LINE already has several applications outside of the messaging applications such as news aggregators (LINE Today), LINE Shopping, Webtoon, and LINE Jobs. Some of these applications are considered to be a bridge to positive content for generation Z.

The Head of Creative Department of Siberkreasi does not remain silent in spreading positive content. One of them is by making a video with Cameo Project. Cameo Project is a group of youtuber who are involved in making positive content, especially raising awareness of politics and nationalism. In the video, there are messages for the election to be peaceful and so that the younger generations are not abstained. In this event, Basuri Tjahaja Purnama, the former East Belitung Regent also appealed to the public, especially the younger generation, to take part in the politics of Indonesia, one of them being involved in general elections.

Lucian Teo, User Education and Outreach Manager, Trust and Safety Google Asia Pacific, said that Google also supports parents to become gatekeepers, such as by providing Youtube Kids. "Here parents can set the time to use Youtube, so if the time is up then the application will lock itself. In addition, the choice of videos on Youtube Kids must also be by the parents’ permission. " Teo also said that Google currently has Google Family Link to help parents manage applications, manage sleep times, lock certain applications, limit access to certain websites, and view the location of their child's smart phone devices. (rvh)

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