Sari Soegondo's name became increasingly popular in the circle of public relations (PR) when she was elected as Deputy Chairperson of the Association of Indonesian PR Companies (APPRI) for the 2020 – 2023 period. The co-founder and Executive Director of ID COMM have even been appointed as a speaker at PR INDONESIA events several times. Most recently, she was invited as a speaker at the PR INDONESIA Outlook (PRIO) 2021, at the end of last November.