JAKARTA, PRINDONESIA.CO – Hermansyah and his staff then closed ranks. They did many collaborations and actively issued various communication products. The purpose was none other than so that the message of regional government leaders and policies was accepted and understood to the lowest layer.
To Ratna Kartika from PR INDONESIA through a virtual interview on Wednesday (5/6/2020), the man who moved from South Kalimantan Civil State Service (ASN) to West Java in 2019 told about his experiences, hopes, and dreams for government relations. In particular, West Java Provincial Government Public Relations.
What are the dynamics of the West Java Provincial Government Public Relations (PR) during the Covid-19 pandemic?
It’s extraordinary. Actually, we have carried out mitigation and education since this virus was still endemic in Wuhan, China around November to December 2019. At that time we had made communication products about Corona – that’s what it was called at that time. One of them is about what is Corona about.
From January to March 2020, we began to actively encourage people to take a series of preventive measures such as washing hands and wearing masks. Since the first confirmed positive cases in Indonesia in early March 2020, we have intensified in communicating prevention efforts. At that time, PR products related to regional development suddenly changed, the program for each service has also changed. Nearly 95 percent of the activities were related to handling Covid-19.
We also used all resources and gathered the information that we have in West Java Provincial Public Relations to meet the needs of the Communications Division of the West Java Covid-19 Response Acceleration Task Force. In that Task Force Division, I was appointed as the chairman.
What are the challenges faced by PR during carrying out communication activities during a pandemic?
The challenge is more on the vast area of West Java. Even though we have educated since the beginning, if the epidemic has entered Indonesia, the impact would be tremendous. Especially for West Java, This is because there are many entrances to West Java.
In addition, even though Jakarta was the epicenter of the Covid-19 at the beginning of the pandemic, most West Java residents, especially Bodebek (Bogor, Depok, Bekasi), worked and did many activities in Jakarta. So, transmission to residents of West Java was very fast.