JAKARTA, PRINDONESIA.CO – This is the momentum for the community, including public relations (PR), to participate in educating people to be wise and smart in using digital media. This discussion emerged at the Husni and Friends event with the title "Wise and Smart Broadcasting Through Social Media," which was held online on Thursday (9/7/2020).
Moreover, the Broadcasting Bill (RUU) has not yet been completed. Many parties suggested that the initiative be carried out at the community level. This urge is motivated by the increasing number of broadcasting forms on social media. Meanwhile, the existing regulations cannot be used as a guard in keeping the content from disturbing the public interest.
The Indonesian Broadcasting Commission (KPI) did not remain silent. "KPI continues to strive so that this broadcasting regulation will soon be formed," said Agung Suprio, the Head of the Indonesian Broadcasting Commission (KPI). He suggested that the Law only regulates macro matters. The more detailed and technical provisions can be made in the form of government regulations.
The Sooner, The Better
Yadi Hendriana, the chairperson of the Indonesian Television Journalists Association (IJTI), , had a similar hope. According to him, the sooner the legal basis is published, the better the journalistic work will be. "We cannot stem the digital technology revolution," he said. This condition certainly has an impact on the press industry, including television. Moreover, social media is closely related to journalism and provides a large space for broadcasting.
Even so, Yadi agreed that the public should not rely on regulations and merely passively wait for government regulations. Technological advances bring many benefits. For example, the public actually benefits because information promotes transparency.
Yadi continued, what is important is that content creators re-examine the impact and influence when information is uploaded to social media. This step becomes the main filter to make sure the information is suitable to be disseminated or not. "If the impact is negative, don't spread it," said Yadi.
Rizka Septiana, a public relations practitioner and lecturer from the LSPR Communication and Business Institute, does not deny that so far not all people have received education on how to use social media well. Coupled with a pandemic, people are required to be fast learners and adaptable. Thus, the potential for negative impacts is also large.
Moreover, social media is able to reach a much wider audience. If the wrong information is spread to many users, it will become a wild ball, then viral. "The government cannot work alone, we must also contribute actively," she said.
This effort can be started from the smallest environment, the family. According to Rizka, the family can be the first digital literacy gateway. This step is even more productive and effective amid the pressure to do digital literacy. (rtn)