JAKARTA, PRINDONESIA.CO – The statement above is the principles of Dwi Rini Endra Sari, Head of the Sub Division of Press and Media Relations at the Meteorology, Climatology and Geophysics Agency (BMKG). She had felt the benefits for herself. Ririn, as she is usually called, is a different person than when she first joined in early 2008 as a public relations officer. “The old Ririn was innocent. A newly graduated student who has no work experience,” she said when interviewed by PR INDONESIA by telephone in Jakarta on Thursday (6/4/2020).
Ririn’s senior at that time both guided and trained her. Now, the woman who has 12 years of experience in managing information related to natural phenomena of weather, climate, tectonic earthquakes, and tsunamis has successfully built her image as a PR officer who dares to take a stand, supported by a distinctive character.
According to the woman who was born in Jakarta in 1986, the efforts to become a better person so that she can contribute more to the organization will be more complete if she has the PR profession competency test. She hopes that in the future there will be more public relations institutions participating in the competency test.
In the midst of the increasing demands on the role of PR, she often advised her team to have qualified competences like corporate PR practitioners. First, as the front guard in delivering information about disasters to the wider community, English competency is an obligation for BMKG public relations. Moreover, BMKG is under the World Meteorological Organization (WMO) which is often involved in international meetings.
Second, writing skills. Starting from the speed of writing a release, the structure of the language, to the accuracy of the content. Third, being able to speak in public. Fourth, have many experiences because natural disasters can occur anytime and anywhere without us ever expecting them. Moreover, people are increasingly critical and thirsty for information, especially when a disaster occurs.
Ririn summarized the formula that her agency has in dealing with a crisis. First, you must not avoid and you must dare to appear in front of the media. Second, proactive, not only in conveying information but you must ensure the message is well received by the audience. Third, easy to reach without hitting bureaucratic walls.
PR is a profession that has never crossed in her dream dictionary. Initially, the bachelor of Communication of the Muhammadiyah Jakarta University (UMJ) had an aspiration to become a journalist. The reason was that she likes writing and meeting new people.
Because of her love for the world of journalism, Ririn actively participated in the student press organization Balairung Post for two years while still studying Communication Science at Gadjah Mada University (UGM).
Ririn often hones her skills by actively writing in blogs. She is also active in sending her work to various mass media. Until now, Ririn still has many dreams. One of them is pursuing a master's degree. (ais)