Learning from the Success Story of the IMF-WBG AM 2018
PRINDONESIA.CO |
Monday,
June 17, 2019
The campaign program initiated by the Ministry of Finance's public relations team together with BI aims to change the community’s perspective towards this grand event.
okezone.com
Public relations (PR) has a big role in the success of the 2018 International Monetary Fund-World Bank Group Annual Meeting (IMF-WBG AM) in Bali last year.
JAKARTA, PRINDONESIA.CO – The end of 2018 became the busiest year for the Ministry of Finance, including the Communication and Information Service Bureau. Nufransa Wira Sakti, the head of the bureau received a mandate as the Chair of the Communication and Branding Division of the IMF-WBG AM 2018. Nufransa explained the communication strategy that he and his team done in collaboration with Bank Indonesia starting from the pre-event, event, to the post-event, such as:
Receive Rejection
Interestingly, the event which had become the number one trending topic on Twitter in Indonesia due to the Indonesian President’s speech about Game of Thrones initially did not receive much supports from the public. The reasons were many. Started from the event’s cost that was considered too much and was not proportional to the benefits gained, it did not give a significant impact on the economy of Indonesia , and the fear of opening up the old wound of the Indonesian people during the 1998 monetary crisis,” he said.
Change Perspective
Coming from a high level of pessimism and public misunderstanding, Frans and his team initiated a campaign program that aimed to change the community’s perspective toward this event. The first thing that he did was building awareness about the event and the benefit that could be directly felt by the community.
Second, made a positive perception and gathering public support. And third, encourage the community to actively participate in the success of this event. “We built the sense of pride that this event was rarely happened, and probably will only happen 100 years more in Indonesia,” he said excitedly.
Collaboration Building Optimism
Additionally, they also gave a chance to NGOs to give ideas to the world. This event was also an opportunity for regional government and the local community to introduce the beauty of Dewata Island, Bali, to the foreign guests, as well as a way for academics and young people to prove that Indonesia was a good, stable host and convenience for investing.
Synergy between Ministries
The Ministry of Finance built integrated government communication where all ministries and institutions work together to build awareness, positive opinion and gathering public participation. The approach was started with building relations to the media through various seminars called “Voyage to Indonesia”. Next, create an IMF-WBG AM 2018 official website and holding a press conference in every event that was attended by the Minister of Finance and Governor of Bank Indonesia.
iCOM
The participation of the media in building positive perceptions toward the public encouraged Frans and his team to present a communication center particularly for the local media which they called Indonesia Communication Center (iCOM). Effort and collaboration finally produced positive results. (ais)
.jpeg&w=100&h=88 "Strategi Mengelola “Big Data”")
.png&w=283&h=194)
.jpeg&w=283&h=194)
.jpg&w=283&h=194)
.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
Public relations (PR) has a big role in the success of the 2018 International Monetary Fund-World Bank Group Annual Meeting (IMF-WBG AM) in Bali last year.
JAKARTA, PRINDONESIA.CO – The end of 2018 became the busiest year for the Ministry of Finance, including the Communication and Information Service Bureau. Nufransa Wira Sakti, the head of the bureau received a mandate as the Chair of the Communication and Branding Division of the IMF-WBG AM 2018. Nufransa explained the communication strategy that he and his team done in collaboration with Bank Indonesia starting from the pre-event, event, to the post-event, such as:
Receive Rejection
Interestingly, the event which had become the number one trending topic on Twitter in Indonesia due to the Indonesian President’s speech about Game of Thrones initially did not receive much supports from the public. The reasons were many. Started from the event’s cost that was considered too much and was not proportional to the benefits gained, it did not give a significant impact on the economy of Indonesia , and the fear of opening up the old wound of the Indonesian people during the 1998 monetary crisis,” he said.
Change Perspective
Coming from a high level of pessimism and public misunderstanding, Frans and his team initiated a campaign program that aimed to change the community’s perspective toward this event. The first thing that he did was building awareness about the event and the benefit that could be directly felt by the community.
Second, made a positive perception and gathering public support. And third, encourage the community to actively participate in the success of this event. “We built the sense of pride that this event was rarely happened, and probably will only happen 100 years more in Indonesia,” he said excitedly.
Collaboration Building Optimism
Additionally, they also gave a chance to NGOs to give ideas to the world. This event was also an opportunity for regional government and the local community to introduce the beauty of Dewata Island, Bali, to the foreign guests, as well as a way for academics and young people to prove that Indonesia was a good, stable host and convenience for investing.
Synergy between Ministries
The Ministry of Finance built integrated government communication where all ministries and institutions work together to build awareness, positive opinion and gathering public participation. The approach was started with building relations to the media through various seminars called “Voyage to Indonesia”. Next, create an IMF-WBG AM 2018 official website and holding a press conference in every event that was attended by the Minister of Finance and Governor of Bank Indonesia.
iCOM
The participation of the media in building positive perceptions toward the public encouraged Frans and his team to present a communication center particularly for the local media which they called Indonesia Communication Center (iCOM). Effort and collaboration finally produced positive results. (ais)