The key performance indicator that is used to measure the work performance of PR is still simple or basic.
The Society 5.0 era which is super smart and facilitates the human life by utilizing the sophistication of the 4.0 technology has actually been long present in our daily lives.
JAKARTA, PRINDONESIA.CO – As stated by Ismail Fahmi, the founder of Drone Emprit Company, when met by PR INDONESIA after speaking in a talk show organized by PERHUMASRI in Jakarta on Saturday (23/2/2019). One of the proofs of the presence of the Society 5.0 era in our daily lives is the existence of smartwatch technology. That is one form of personalization that relies on the habit of 4.0.
“Personalization has been around for a long time, the focus is on wearable technology. Such as the habit of getting out of bed, sports activities, and then the technology is the one that will adjust and remind us,” said the man who was speaking in an event themed “Big Data: What and How Hospitals Use It for Public Relations and Marketing”. Another simple example which is a form of personalization is adware or advertisement that always pops up every time we access a certain site or software.
Ismail did not deny that the 4.0 era or 5.0 discourse which is always echoed by the government is still only a jargon. It is still not yet able to be absorbed let alone applied in life as a whole, especially for public relations (PR) practitioners. He actually has the impression that PRs are mostly clueless in responding to the change of the world that is happening rapidly.
Ismail’s statement was not without reason. According to the man who often assists the work of PR form various industries and corporations since 2012, one of the underlying factors is that the key performance indicator that is used to measure the work performance of PR is still simple or basic. “Moreover, today people can be content creators and content producers,” he said. Through big data, PR can measure the engagement that is built to reach the target, or the information only revolves in certain circles. “This kind of work pattern must be changed immediately,” he added.
Benchmark
Ismail viewed that PR is too busy dealing with hoaxes and issues that have the potential to harm the company image. They forget the way to win the internet for the sustainability of their business/organization in the future. Therefore, in order to be more agile, he encouraged PR to improve their competence in mastering information seeking techniques and analytic data using any tools. Start with a simple tool such as Google Trends and maximize the existence of trending topic on Twitter. “PR only needs to understand what trends are developing and increase awareness to collect as much data as possible,” he said.
Last but not least, PR must be good at finding a benchmark from other organizations as a comparison. Hopefully, they can adopt positive things to achieve the desired goals and overcome the crisis that is being dealt with. (ais)
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.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
The Society 5.0 era which is super smart and facilitates the human life by utilizing the sophistication of the 4.0 technology has actually been long present in our daily lives.
JAKARTA, PRINDONESIA.CO – As stated by Ismail Fahmi, the founder of Drone Emprit Company, when met by PR INDONESIA after speaking in a talk show organized by PERHUMASRI in Jakarta on Saturday (23/2/2019). One of the proofs of the presence of the Society 5.0 era in our daily lives is the existence of smartwatch technology. That is one form of personalization that relies on the habit of 4.0.
“Personalization has been around for a long time, the focus is on wearable technology. Such as the habit of getting out of bed, sports activities, and then the technology is the one that will adjust and remind us,” said the man who was speaking in an event themed “Big Data: What and How Hospitals Use It for Public Relations and Marketing”. Another simple example which is a form of personalization is adware or advertisement that always pops up every time we access a certain site or software.
Ismail did not deny that the 4.0 era or 5.0 discourse which is always echoed by the government is still only a jargon. It is still not yet able to be absorbed let alone applied in life as a whole, especially for public relations (PR) practitioners. He actually has the impression that PRs are mostly clueless in responding to the change of the world that is happening rapidly.
Ismail’s statement was not without reason. According to the man who often assists the work of PR form various industries and corporations since 2012, one of the underlying factors is that the key performance indicator that is used to measure the work performance of PR is still simple or basic. “Moreover, today people can be content creators and content producers,” he said. Through big data, PR can measure the engagement that is built to reach the target, or the information only revolves in certain circles. “This kind of work pattern must be changed immediately,” he added.
Benchmark
Ismail viewed that PR is too busy dealing with hoaxes and issues that have the potential to harm the company image. They forget the way to win the internet for the sustainability of their business/organization in the future. Therefore, in order to be more agile, he encouraged PR to improve their competence in mastering information seeking techniques and analytic data using any tools. Start with a simple tool such as Google Trends and maximize the existence of trending topic on Twitter. “PR only needs to understand what trends are developing and increase awareness to collect as much data as possible,” he said.
Last but not least, PR must be good at finding a benchmark from other organizations as a comparison. Hopefully, they can adopt positive things to achieve the desired goals and overcome the crisis that is being dealt with. (ais)