Learning about the Communication Function
PRINDONESIA.CO | Wednesday, March 27, 2019
Learning about the Communication Function
Noke Kiroyan, Chairman & Chief Consultant – Kiroyan Partners
Dok. PR Indonesia

By NokeKiroyan, Chairman & Chief Consultant - Kiroyan Partners

JAKARTA, PRINDONESIA.CO - In Indonesia, in the last decade there has been many spin-offs in the world of banking and financial services caused by the growth of the sharia-based business segment. Islamic banks may not be one with conventional banks, so banks that have sharia units must release them into their own legal entities. In general, conventional banks have been established first and then entered the sharia business segment, thenthe sharia unit is the one which experiences spin-off.

A further consequence is that many Islamic banks must develop their corporate functions from zero, including the functions of corporate communication. Kiroyan Partners has assist sharia bank clients that have experienced this fate, namely having to build a completely new corporate communication unit.

The client's assistance in building this corporate communication function lasts for a year. The scope of work is also broad, including the education and training of corporate communications executives, as well as directors. We help develop communication strategies to applicative aspects such as relations with the media, media handling training and media visits, as well as socializing to the media about Islamic banking. The activity is continued with regular media gatherings, placement of byline articles ethically and directed in the context of socialization and opinion formation, as well as media monitoring.

In carrying out assistance, we emphasize the importance of maintaining ethics in all corporate communication activities. What is interesting is when our clients have "graduated",it means that the assistance is complete. When holding the first press conference independently, they asked whether they needed to provide envelopes for reporters. All of it we refer back to the training that has been given all this time. Apparently even though they did not give envelopes, their news was positive.

In every media handling training we always specifically emphasize to the clients not to give envelope to reporters. Not only does this violate ethics, but also mainstream mediaprohibits journalists from receiving rewards for coverage. Our impression is that many companies still believe that positive reporting can only be achieved by paying journalists. The culture has been deeply rooted in the company and it needs a joint effort between the company, government agencies and the press to rectify this perception.

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