In developing a communication strategy in the era of the new normal, PR must pay attention to changes and conditions in society today.
Doc. Special
Public relations (PR) practitioners as communication and information bridges play an important role in the success of the new normal order.
JAKARTA, PRINDONESIA.CO – This is in line with the statement of Israel Yuval Noah Harari quoted from Time, "The best defense humans have against pathogens is not isolation – it is information."
According to Imam Suryanto, the Public Relations Officer of the Ministry of Trade (Kemendag), PR has roles starting from developing a communication strategy that prioritizes health protocols, running public communication programs, to maintaining a positive image of each agency/corporation.
According to Imam, in formulating this communication strategy, PR practitioners must pay attention to changes and the current conditions of society. "As we know, the pandemic has brought people into VUCA conditions, namely volatility (anomaly), uncertainty, complexity, and ambiguity." he said at a virtual discussion held by the Student Executive Board of Public Relations Study Program, the State University of Jakarta with the theme "Public Relations in Pandemic and the New Normal Era" on Saturday (20/6/2020).
The man who was born in Jakarta in 1991 continued, this condition has an impact on changing consumer behavior, or as we know it as the 4 Consumer Megashifts. The pandemic has changed the lifestyle of people who were active in outside to be more active at home. To avoid physical contact, they also interact more virtually, one of which is using digital media.
In addition, the pandemic has encouraged greater empathy and solidarity. Also, there is a shift from the need for self-actualization to fulfill basic needs, such as food and health.
ABCDEF
Therefore, in formulating a communication strategy in the new normal era, the 2019 PR INDONESIA Icon emphasized the importance of PR applying the ABCDEF concept, namely agile, balance, collaborative, deliverable (information conveyed in the right way), empathy (upholding empathy), and fair (information conveyed clearly, honestly, and openly).
Meanwhile, in order to remain agile in responding and adapting to the many changes, Imam who is also the founder and CEO of Bright Up Indonesia encouraged PR to always improve competence. Starting from the ability to tell stories, mastering social media, updating information technology, research, and writing, time management, creative thinking, to collaboration. (ais)
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.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
Public relations (PR) practitioners as communication and information bridges play an important role in the success of the new normal order.
JAKARTA, PRINDONESIA.CO – This is in line with the statement of Israel Yuval Noah Harari quoted from Time, "The best defense humans have against pathogens is not isolation – it is information."
According to Imam Suryanto, the Public Relations Officer of the Ministry of Trade (Kemendag), PR has roles starting from developing a communication strategy that prioritizes health protocols, running public communication programs, to maintaining a positive image of each agency/corporation.
According to Imam, in formulating this communication strategy, PR practitioners must pay attention to changes and the current conditions of society. "As we know, the pandemic has brought people into VUCA conditions, namely volatility (anomaly), uncertainty, complexity, and ambiguity." he said at a virtual discussion held by the Student Executive Board of Public Relations Study Program, the State University of Jakarta with the theme "Public Relations in Pandemic and the New Normal Era" on Saturday (20/6/2020).
The man who was born in Jakarta in 1991 continued, this condition has an impact on changing consumer behavior, or as we know it as the 4 Consumer Megashifts. The pandemic has changed the lifestyle of people who were active in outside to be more active at home. To avoid physical contact, they also interact more virtually, one of which is using digital media.
In addition, the pandemic has encouraged greater empathy and solidarity. Also, there is a shift from the need for self-actualization to fulfill basic needs, such as food and health.
ABCDEF
Therefore, in formulating a communication strategy in the new normal era, the 2019 PR INDONESIA Icon emphasized the importance of PR applying the ABCDEF concept, namely agile, balance, collaborative, deliverable (information conveyed in the right way), empathy (upholding empathy), and fair (information conveyed clearly, honestly, and openly).
Meanwhile, in order to remain agile in responding and adapting to the many changes, Imam who is also the founder and CEO of Bright Up Indonesia encouraged PR to always improve competence. Starting from the ability to tell stories, mastering social media, updating information technology, research, and writing, time management, creative thinking, to collaboration. (ais)