The limited space for movement during the Covid-19 pandemic did not reduce the enthusiasm and creativity of public relations (PR) practitioners in carrying out their activities.
JAKARTA, PRINDONESIA.CO – Working from home (WFH) does not reduce the duty of PR practitioners in fulfilling key performance indicators (KPI). Various moves were carried out even though there was limited space for movement. As experienced by Boy Kelana Soebroto, Head of Corporate Communications of PT Astra International Tbk, when he was speaking at an online event organized by LOKETalks X Perhumas Muda titled "The New Normal: How to Shift Off-line to On-line Event" in Jakarta on Thursday (16/4/2020).
All events and off-line activities were automatically postponed, but the engagement with the audience must continue. "The only way is to do online activities," said Boy. Although, he admitted that he was shocked and was not used to doing virtual work in the first week of WFH. Adaptability is key.
Boy shared several tips. First, don't let limitations make us idle. Instead, make the WFH momentum an opportunity to generate creative ideas by utilizing various digital platforms that are available.
Second, transform offline plans online. Because in times like this, PR can only reach its audience online. On the plus side, this is an opportunity for PR to reach audiences that were previously unreached by offline activities. Third, make detailed event planning starting from concept, execution, to publication stage. Strive to create events that can attract attention and increase the involvement of many people. Finally, prepare a suitable place during the shooting process.
Creative
The impact of the pandemic was also felt directly by technology companies engaged in online ticketing and events such as Loket.com. Moreover, the focus of the event or entertainment industry is related to crowds/gathering of people, which is currently prohibited. "Before the Covid-19 crisis, we had already conducted several online events such as webinars, and ongoing online workshops. But the volume was rare," said Rama Adrian, VP Consumer of Loket.com. "Creativity is the key to organizing online events. Meanwhile, the internet network is an obstacle." Rama continued.
Arninta Puspitasari, PR, Event, and Sustainable Development Manager at Nutrifood argued that this condition encourages higher collaboration. "Collaboration makes us rich. Therefore, find out what issues are related to our partners and what value we can provide," she said.
The challenge is because there is no other alternative space, online events will increase in number during the pandemic. Therefore, PR must move quickly and agile in organizing online events that are relevant to the current conditions. Make sure that every event contains a strong key message that makes people interested in getting involved.
Arninta emphasized three important things in establishing collaboration during the pandemic. First, prioritize empathy for partners who will be invited to collaborate. Second, find common objectives/goals. Third, the collaboration that is carried out must have a strong key message. In addition, know the difference between the online programs that we create and others. Make sure the online activity has an impact on the audience. "Be relevant, be agile, be positive," she concluded. (ais)
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.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
The limited space for movement during the Covid-19 pandemic did not reduce the enthusiasm and creativity of public relations (PR) practitioners in carrying out their activities.
JAKARTA, PRINDONESIA.CO – Working from home (WFH) does not reduce the duty of PR practitioners in fulfilling key performance indicators (KPI). Various moves were carried out even though there was limited space for movement. As experienced by Boy Kelana Soebroto, Head of Corporate Communications of PT Astra International Tbk, when he was speaking at an online event organized by LOKETalks X Perhumas Muda titled "The New Normal: How to Shift Off-line to On-line Event" in Jakarta on Thursday (16/4/2020).
All events and off-line activities were automatically postponed, but the engagement with the audience must continue. "The only way is to do online activities," said Boy. Although, he admitted that he was shocked and was not used to doing virtual work in the first week of WFH. Adaptability is key.
Boy shared several tips. First, don't let limitations make us idle. Instead, make the WFH momentum an opportunity to generate creative ideas by utilizing various digital platforms that are available.
Second, transform offline plans online. Because in times like this, PR can only reach its audience online. On the plus side, this is an opportunity for PR to reach audiences that were previously unreached by offline activities. Third, make detailed event planning starting from concept, execution, to publication stage. Strive to create events that can attract attention and increase the involvement of many people. Finally, prepare a suitable place during the shooting process.
Creative
The impact of the pandemic was also felt directly by technology companies engaged in online ticketing and events such as Loket.com. Moreover, the focus of the event or entertainment industry is related to crowds/gathering of people, which is currently prohibited. "Before the Covid-19 crisis, we had already conducted several online events such as webinars, and ongoing online workshops. But the volume was rare," said Rama Adrian, VP Consumer of Loket.com. "Creativity is the key to organizing online events. Meanwhile, the internet network is an obstacle." Rama continued.
Arninta Puspitasari, PR, Event, and Sustainable Development Manager at Nutrifood argued that this condition encourages higher collaboration. "Collaboration makes us rich. Therefore, find out what issues are related to our partners and what value we can provide," she said.
The challenge is because there is no other alternative space, online events will increase in number during the pandemic. Therefore, PR must move quickly and agile in organizing online events that are relevant to the current conditions. Make sure that every event contains a strong key message that makes people interested in getting involved.
Arninta emphasized three important things in establishing collaboration during the pandemic. First, prioritize empathy for partners who will be invited to collaborate. Second, find common objectives/goals. Third, the collaboration that is carried out must have a strong key message. In addition, know the difference between the online programs that we create and others. Make sure the online activity has an impact on the audience. "Be relevant, be agile, be positive," she concluded. (ais)