Rizky Dinihari, Indocement Tunggal Prakarsa: The Art of Relations
PRINDONESIA.CO | Fridau, May 29, 2020
Rizky Dinihari, Indocement Tunggal Prakarsa: The Art of Relations
Public relations must be fast, responsive, and not panic when dealing with crises.
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JAKARTA, PRINDONESIA.CO – A sociable person, this was the first impression when meeting Rizky Dinihari, Senior Corporate Communications of PT Indocement Tunggal Prakarsa Tbk, although he claimed to be an awkward person.

Gradually his character changed. Especially when he was motivated to become a person who is able to give happiness to the people around him, especially in the internal circles of the company. "Anyway, if there is Mr. Rizky, everything will be lively, ha-ha-ha!" he said when contacted by PR INDONESIA on Monday (11/5/2020).

Now, interacting and communicating is no longer an obstacle. The man who was born in Pekanbaru is also very good at building relationships with stakeholders, ranging from the government, communities, investors, including the media. According to Rizky, the media is one of the most important stakeholders in public relations, especially maintaining relationships with media in the company's operational environment.

The graduate of the Advertising Department of the University of Indonesia remembered when one of the factories was hit by a crisis. At that time, there was a debate between the media crew who wanted to cover the burning factory with the security forces. "At that time, I thought about how important it was to maintain relations, especially with local media," he said.

In the end, the tense situation was successfully reduced. Since then, Rizky began to diligently visit several media around the factory operational areas such as Bogor, Cirebon, and South Kalimantan. Now, it is not uncommon for meetings to occur outside the office even for just a coffee or share a light story. Good relations are still maintained until today, although in some operational areas, representatives have been appointed to manage media handling.

From the good friendship, during his 13 years career at ITP, he admitted that he got a lot of information precisely from the media. He gave the example, "There are government regulations relating to government relations. I received the information beforehand from them. "

The man who also serves as Chief Editor for Indocement's internal media also advised that PR must be fast, responsive, and not panic when dealing with crises. "We must respond first, although we have not been able to convey the incident in detail," he said. Then, do stakeholder mapping and appoint a spokesperson. 

Spend Time with His Children

On weekends, Rizky admitted that he often accompanied his children to play games through gadgets. As a parent living in the digital age, it is difficult for him to restrict his children from playing gadgets. "It is inevitable, but it is better to accompany them," he said. The most important thing, they still adhere to schedules such as eating, bathing, and studying.

Rizky said that although his two children enjoyed playing games, the condition did not interfere with concentration and affect their academic grades at school.

After the pandemic was over, Rizky planned to bring his two children to fish. But for now, his longing for fishing is cured through gardening. "Because there was an appeal to stay at home, I tried planting with the hydroponic method in the yard," he concluded. (rvh)


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