JAKARTA, PRINDONESIA.CO – Yado Yarismano, VP of Corporate Communication of PT Angkasa Pura II (Persero), is one of the many public relations (PR) practitioners who do not have a background in Communication Studies. He is a graduate of Informatics Engineering from the Indonesian Institute of Technology, he then continued his Masters in Management at the University of Indonesia.
He joined AP II shortly after graduating from his bachelor's degree in 2003. At that time, the father of three children was appointed in a position according to his degree, IT. In 2015, he was recruited to join the marketing team. Six months ago, he was appointed in the public relations team.
October 2017 became the peak of the PR transformation in the company that is building a corporate image as Leading Indonesia’s Airport Company. After leading AP II for a year, Muhammad Awaluddin, Managing Director of AP II, saw it was time for PR to get a strategic position. Moreover, the state-owned company is intensively doing a lot of breakthroughs and innovations. Muhammad believes the dream that has been designed would be difficult to achieve without a good communication strategy.
The existence of PR has been upgraded to Corporate Communication. Yado, who has initially a Public Relations Manager received the mandate as VP of Corporate Communication. He received the challenge although it is not an easy task. “Challenge accepted! I will do it,” said the man who was met by PR INDONESIA in Tangerang, on Tuesday (4/2/2020).
Yado’s main focus at the time was not about the external matters, but improvement in the internal of the company. He made sure that his team had a communication SOP during a crisis and a decree on a spokesperson. Then, he started to improve brand guidelines.
According to Yado, the first two things are important because of the background of his industry that is vulnerable to crisis, even with the existence of a decree. This is because AP II manages many airports in various regions. There needs to be a spokesperson, they are the branch leaders. In order to carry out their duties and functions as a spokesperson, branch leaders are equipped with training and briefing on public speaking.
The organizational structure did not escape Yado’s attention. The corporate communication which was initially consisted of three functions, changed into two functions, namely PR and Investor Relations, and Corporate Office Support.
The man who adheres to the principle “Do your best, let God do the rest” admitted that the achievements pf Corporate Communication of AP II so far is due to the role of his mentors. Especially Muhammad Awaluddin, Managing Director of AP II, and Budi Karya Sumadi, the Minister of Transportation. “From them, we learned about public speaking - especially when communicating with the public, handling a crisis, to building and managing networks,” Yado said.
Even though he has busy schedules, Yado always emphasized the importance of maintaining work-life balance. “Don’t work too hard all the time, or your mental and physical state will drop,” said Yado who also likes cycling. In addition, he also often encourages his team members to break down barriers that hamper communication smoothness. “We are working in a unit called communication. Don’t let the communication within the team itself not be smooth,” he said.
Good communication is believed to create a solid team. Because trust has been built among the team members. “When trust is built, our performance will increase significantly,” said Yado who has the mission to encourage Corporate Communication of AP II to be more advanced and known among the public relations in Indonesia. (rvh/rtn)