The Importance of Media in Producing Positive Content Intensively
09 January 2020
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The Importance of Media in Producing Positive Content Intensively
To amplify the values of local wisdom, media needs to apply excellence in journalism and excellence in technology.
Doc. PERHUMAS

YOGYAKARTA, PRINDONESIA.CO – “Even though local wisdom is about ethics or morals,” said Arifin Asydhad, the Secretary General of the Editor in Chief Forum, when speaking at the event with the theme “Local Wisdom Perspective and Media Innovation: The Role and Responsibility of the Media in Building Local Wisdom” in Yogyakarta on Monday (16/12/19).

According to Arifin, keeping local wisdom alive is the obligation of all elements of the society, including the media. Arifin, who is also the Editor in Chief of Kumparan said that the media can play the important role in amplifying the values of local wisdom, one of them is by applying excellence in journalism and excellence in technology.

Excellence in journalism is important to create media content for a mere narrative but also can change mindsets and encourage real action. Meanwhile, excellence in technology allows the media to distribute information more effectively, efficiently, and on target.

Nezar Patria, the Editor in Chief of the Jakarta Post, added that the media can be a cultural tool by implementing journalism solutions. This is a form of journalism that responds to social change by reporting what can be learned and how the change can happen.

Agus Sudibyo, the Chairperson of the Commission on Inter-Institutional Relations and Foreign Affairs of the Indonesian Press Council, believed that the media must get out of the “Jakarta centric” news circle. Instead, start to focus on quality local reporting so that they can promote the local wisdom in detail. (den)

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