Change needs critical capabilities, both in terms of digital capabilities and leadership capabilities.
Ratna/PR Indonesia
Telkom’s journey through digital PR is a long process, ranging from simple ones such as media monitoring, cloud, and big data. Everything is done not just to follow the trend, but goes along with the times and more specific because it suits the needs.
JAKARTA, PRINDONESIA.CO – The experience of PT Telkom Indonesia (Persero) Tbk has proven that it is not enough to just go there. According to Pujo Pramono, Assistant Vice President of External Communication Corporate Corporation of Telkom, the change requires critical capabilities, both in terms of digital capabilities and leadership capabilities.
According to him, leadership capabilities actually drive and orchestrate the company’s operations to transform into digital mastery, or the ability to adapt with the digital environment in a sustainable manner. “Support from leader is important. Without it, it is difficult,” he said when met by PR INDONESIA in Jakarta on Friday (10/18/2019).
Pujo said that digital utilization in the current era is very useful to increase engagement. By using customer database management maximally and oriented to outside in customer experience, PR can predict relevant messages that is in accordance with the need. Then, package it as the customer or target audience wish.
360 Degrees
In its application, Telkom implemented Integrated Media Campaign strategy adopted from Integrated Marketing Communication (IMC). PR version IMC is a tool for PR in designing campaign through the integrated use of various digital media to get maximum results.
IMC is intended as a guideline. “By integrating 360-degree communications, we strive for maximum communication according to the targeted audience and their lifestyles,” he said.
Pujo continued that the digital era makes it possible for PR to improve their role and function as a messenger as well as make the message viral. “As long as it is through serious, structured and planned management,” he added. Due to increasing specific needs, Telkom currently has digital activation, a special unit that pack messages in digital form, including building the community involved in it.
The efforts to communicate the message in an integrated manner is starting from formulating a message, designing an appropriate moment in accordance with the conditions that are developing, running a comprehensive campaign, to make the message viral. “The most important thing to get maximum results is to involve as many channels as possible to distribute messages both to conventional media, digital, including social media influencers,” he said.
Pujo said that whatever the channels that will be used to deliver the message, PR must ensure the message delivered is consistent. PR must also ready and quick to respond to all forms of complaints and input from the public. Especially today there is a term that everyone is a media. Telkom’s seriousness is proven by building a Digital Command Center. “This is where we can monitor as a whole from conversations to complaints, measure, evaluate, and manage them,” Pujo concluded. (mai)
.png&w=283&h=194)
.jpeg&w=283&h=194)
.jpg&w=283&h=194)
.jpeg&w=417&h=289 "Afifudin, IndiHome: Orchestrating Empathic Communication")
Telkom’s journey through digital PR is a long process, ranging from simple ones such as media monitoring, cloud, and big data. Everything is done not just to follow the trend, but goes along with the times and more specific because it suits the needs.
JAKARTA, PRINDONESIA.CO – The experience of PT Telkom Indonesia (Persero) Tbk has proven that it is not enough to just go there. According to Pujo Pramono, Assistant Vice President of External Communication Corporate Corporation of Telkom, the change requires critical capabilities, both in terms of digital capabilities and leadership capabilities.
According to him, leadership capabilities actually drive and orchestrate the company’s operations to transform into digital mastery, or the ability to adapt with the digital environment in a sustainable manner. “Support from leader is important. Without it, it is difficult,” he said when met by PR INDONESIA in Jakarta on Friday (10/18/2019).
Pujo said that digital utilization in the current era is very useful to increase engagement. By using customer database management maximally and oriented to outside in customer experience, PR can predict relevant messages that is in accordance with the need. Then, package it as the customer or target audience wish.
360 Degrees
In its application, Telkom implemented Integrated Media Campaign strategy adopted from Integrated Marketing Communication (IMC). PR version IMC is a tool for PR in designing campaign through the integrated use of various digital media to get maximum results.
IMC is intended as a guideline. “By integrating 360-degree communications, we strive for maximum communication according to the targeted audience and their lifestyles,” he said.
Pujo continued that the digital era makes it possible for PR to improve their role and function as a messenger as well as make the message viral. “As long as it is through serious, structured and planned management,” he added. Due to increasing specific needs, Telkom currently has digital activation, a special unit that pack messages in digital form, including building the community involved in it.
The efforts to communicate the message in an integrated manner is starting from formulating a message, designing an appropriate moment in accordance with the conditions that are developing, running a comprehensive campaign, to make the message viral. “The most important thing to get maximum results is to involve as many channels as possible to distribute messages both to conventional media, digital, including social media influencers,” he said.
Pujo said that whatever the channels that will be used to deliver the message, PR must ensure the message delivered is consistent. PR must also ready and quick to respond to all forms of complaints and input from the public. Especially today there is a term that everyone is a media. Telkom’s seriousness is proven by building a Digital Command Center. “This is where we can monitor as a whole from conversations to complaints, measure, evaluate, and manage them,” Pujo concluded. (mai)