JAKARTA, PRINDONESIA.CO – “PR is learning every day,” said Brigadier General Dedi Prasetyo, Head of the Public Information Bureau (Karopenmas) of the National Police Public Relations Division, quoting his leader’s statement, Brigadier General Muhammad Iqbal, Head of the National Police Public Relations Division. That’s indeed how he feels. For Dedi, PR is not an easy job. On the contrary, it has a high level of complexity. He must always read every day, know the attest events and master problems. “Answering questions from reporters is also like an exam,” he added when met by PR INDONESIA in Jakarta on Tuesday (12/2/2019).
The man who was born in Madiun, East Java on July 26, 1968, who has not even been a public relations practitioner for a year, admitted that he is still in the phase of adapting and learning until today because Dedi doesn’t have a background in communication study. Throughout his career, he mostly handled the HR department.
Therefore, the first step that he took was understanding the main task and responsibility, and the vision and mission of the leader. Now, PR has become the main function of the police. While one of the three policies of General Tito Karnavian, the National Police Chief, is to create a professional, modern and trusted police is about media management. “Here is our roe. We must be able to become a kingmaker who masters and controls issue both in the mainstream media and social media, mobilize the media, amplify and capitalize all issues that are positive, to mitigate negative things that can disrupt the image of the police,” said the former Central Kalimantan Deputy Chief of Police.
Dedi with his team are required to be able to gather all the issues that occur for 1 x 24 hours every day. Issue monitoring results are collected and reported twice a day at every 4 a.m. and 10 p.m. The collected data is then managed into an agenda-setting. “This is a form of our sincerity to take proactive steps to control issues. The media also receives information from the right source,” he said.
Dedi claimed during his time as PR, the most challenging activity is when he is faced with political issues. “I must be able to choose the right diction. One little mistake, the complaint is not only coming from the Head of the Criminal Investigation Department, but also from the Deputy Police Chief, and even the Police Chief,” said the man who throughout this political year was active with his team in conducting cyber patrols and digital literacy to campuses/schools.
To catch up and sharpen his analytical skill, Dedi always reads, socializes and have discussions with his friends from the media. The man whose role model is Boy Rafly in police public relations is also not anti critical. He took all the reprimands and complaints addressed to him as valuable input and lesson.
Dedi has two powerful ways to wind down in the midst of his busy activity: writing books and doing off-road. Unfortunately, both activities have been hard to do ever since he became a PR. The good thing is that the man who adheres to the Javanese principle urip iku urup (life is light) and author of The Next Leader of the National Police 2030 more focused on spending his free time with his beloved family. It has been 13 years since the member of the Jeep community in Surabaya and the founder of the Jeep community in Lumajang and Semeru have lived apart from his family. His wife and three children live in Surabaya while he lives in Jakarta. (rtn)