Marianne Admardatine, Chief Executive Officer – JWT Company Indonesia
Dok. PR Indonesia
By Marianne Admardatine, Chief Executive Officer - JWT Company Indonesia
JAKARTA, PRINDONESIA.CO - There is an interesting fact from the research result of J. Walter Thompson (JWT) titled "The Well Economy: Asia Edition". This research is based on interviews with experts and 2.500 consumer data in China, Japan, Thailand, Indonesia and Australia. The interviews and data are summarized and processed to see how real the consumer beliefs and behaviors are in the Asia Pacific region, especially those that are related to health.
The research identifies brand trends and opportunities throughout Asia. Both in the traditional health care sector such as hospitals, clinics, insurance, pharmacy, and new players in the developing ecosystem in various fields, such as technology, food, beauty, hospitality, retail, workplace, and medical tourism.
There are macro trends that have emerged from this research. It turns out that the presence of Alibaba, Tencent, and local new technology companies have disrupted the medical sector ecosystem in the Asia Pacific. They disrupted in three ways. First, through platform/application. The emergence of various platforms/applications allows people to overcome health problems that were previously considered taboo, such as mental and sexual health.
Second, becoming a new "matchmaker" in the medical and health world. As many as 66 percent of respondents said they would go to the doctor more often if the waiting time for consultation was not too long. This condition encourages technology companies to deliver direct consultation services between patients and doctors.
Third, disruption to insurance. The survey results showed that only 51 percent of respondents believed in the government health insurance. Then only 46 percent believed in the private insurance. On the other hand, technology companies are proven to be able to answer the complexities that arise from the traditional insurance transaction process.
Another macro trend is the widespread ecosystem of health and fitness that offers opportunities for everyone, including new players. This condition certainly disrupts the continuity of traditional sectors such as clinics, health centers, hospitals, pharmaceutical providers, and insurance.
Health Access
I agreed with the statement of Chen May Yee, the report writer and also the Director of The Asia Pacific Innovation Group at JWT Intelligence. With the emergence of new players, especially technology companies that have disrupted the medical world by exploiting inefficiencies, traditional societies must accept this change, or risk being left behind.
By reflecting on the current trends, I see Indonesia with 260 million people having evolved in such a way in the health and welfare sector. Indonesian people have higher expectations for access to health.
At the same time, the trust in health facilities in this country is still low. There is a need to improve health facilities and communication. This need can be met through many initiatives. I believe that our report can be used as a starting point for making a better strategy.
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By Marianne Admardatine, Chief Executive Officer - JWT Company Indonesia
JAKARTA, PRINDONESIA.CO - There is an interesting fact from the research result of J. Walter Thompson (JWT) titled "The Well Economy: Asia Edition". This research is based on interviews with experts and 2.500 consumer data in China, Japan, Thailand, Indonesia and Australia. The interviews and data are summarized and processed to see how real the consumer beliefs and behaviors are in the Asia Pacific region, especially those that are related to health.
The research identifies brand trends and opportunities throughout Asia. Both in the traditional health care sector such as hospitals, clinics, insurance, pharmacy, and new players in the developing ecosystem in various fields, such as technology, food, beauty, hospitality, retail, workplace, and medical tourism.
There are macro trends that have emerged from this research. It turns out that the presence of Alibaba, Tencent, and local new technology companies have disrupted the medical sector ecosystem in the Asia Pacific. They disrupted in three ways. First, through platform/application. The emergence of various platforms/applications allows people to overcome health problems that were previously considered taboo, such as mental and sexual health.
Second, becoming a new "matchmaker" in the medical and health world. As many as 66 percent of respondents said they would go to the doctor more often if the waiting time for consultation was not too long. This condition encourages technology companies to deliver direct consultation services between patients and doctors.
Third, disruption to insurance. The survey results showed that only 51 percent of respondents believed in the government health insurance. Then only 46 percent believed in the private insurance. On the other hand, technology companies are proven to be able to answer the complexities that arise from the traditional insurance transaction process.
Another macro trend is the widespread ecosystem of health and fitness that offers opportunities for everyone, including new players. This condition certainly disrupts the continuity of traditional sectors such as clinics, health centers, hospitals, pharmaceutical providers, and insurance.
Health Access
I agreed with the statement of Chen May Yee, the report writer and also the Director of The Asia Pacific Innovation Group at JWT Intelligence. With the emergence of new players, especially technology companies that have disrupted the medical world by exploiting inefficiencies, traditional societies must accept this change, or risk being left behind.
By reflecting on the current trends, I see Indonesia with 260 million people having evolved in such a way in the health and welfare sector. Indonesian people have higher expectations for access to health.
At the same time, the trust in health facilities in this country is still low. There is a need to improve health facilities and communication. This need can be met through many initiatives. I believe that our report can be used as a starting point for making a better strategy.