Moving the Social Media Troops
PRINDONESIA.CO | Wednesday, March 27, 2019
Moving the Social Media Troops
Rima Dwi Permatasari, Corsec of BNI Syariah: If we are consistent, the customers will be the funnel of communication for the company

JAKARTA, PRINDONESIA.CO - This program was born from the phenomenon of a shift in the pattern of public communication from conventional media to digital media. This phenomenon must be captured as an opportunity and taken seriously. With that effort, it is evident that during the period of 2018, official Instagram accounts of BNI Syariah experienced a surge in followers of 242 percent, or now it is reaching more than 159 thousand followers.

 

Not wanting to be satisfied easily, they presented the Hasanah Digital Troops program. A Program that embraces selected internal employees to become social media influencers. They are the ambassadors for the company in charge of communicating various programs and corporate breakthroughs more broadly.

 

"They are the handling of PR (public relations) to simplify various banking terms that often seem rigid to become softer, easier to understand, and attractive to the public," said Rima Dwi Permatasari, BNI Syariah Corporate Secretary when met by PR INDONESIA after the 2018 BNI Syariah Performance Presentation TW IV with the theme "Halal Leisure Economy" in Jakarta, Thursday (14/02/2019).

 

The shift in communication patterns also encouraged them to make a breakthrough by building digital interactions through the Chat Boat feature. This feature can be found and enjoyed on the official BNI Syariah website.

 

Consistent

 

The next agenda is to maintain the achievements of the company. Last year, the corporation which will have its nine years anniversary in 2019 was able to build a company's reputation stably without negative reporting. "We prioritize the principle of transparency to the media," he said.

 

Transparency creates trust and this trust will continue to be maintained. One of them is by continually developing and maintaining communities that are members of the Islamic Economics Journalist.

 

In addition, it is also to consistently maintaining the value preposition in accordance with Islamic law as a whole. "If we are consistent, the customer will be the funnel of communication for the company," she concluded. (ais)

JAKARTA, PRINDONESIA.CO - This program was born from the phenomenon of a shift in the pattern of public communication from conventional media to digital media. This phenomenon must be captured as an opportunity and taken seriously. With that effort, it is evident that during the period of 2018, official Instagram accounts of BNI Syariah experienced a surge in followers of 242 percent, or now it is reaching more than 159 thousand followers.

 

Not wanting to be satisfied easily, they presented the Hasanah Digital Troops program. A Program that embraces selected internal employees to become social media influencers. They are the ambassadors for the company in charge of communicating various programs and corporate breakthroughs more broadly.

 

"They are the handling of PR (public relations) to simplify various banking terms that often seem rigid to become softer, easier to understand, and attractive to the public," said Rima Dwi Permatasari, BNI Syariah Corporate Secretary when met by PR INDONESIA after the 2018 BNI Syariah Performance Presentation TW IV with the theme "Halal Leisure Economy" in Jakarta, Thursday (14/02/2019).

 

The shift in communication patterns also encouraged them to make a breakthrough by building digital interactions through the Chat Boat feature. This feature can be found and enjoyed on the official BNI Syariah website.

 

Consistent

 

The next agenda is to maintain the achievements of the company. Last year, the corporation which will have its nine years anniversary in 2019 was able to build a company's reputation stably without negative reporting. "We prioritize the principle of transparency to the media," he said.

 

Transparency creates trust and this trust will continue to be maintained. One of them is by continually developing and maintaining communities that are members of the Islamic Economics Journalist.

 

In addition, it is also to consistently maintaining the value preposition in accordance with Islamic law as a whole. "If we are consistent, the customer will be the funnel of communication for the company," she concluded. (ais)

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